What role should product marketers have in writing email templates for sales development reps?

Short answer: build the framework, but allow people to be creative. Don’t micro-manage every single email. But maybe run some audits and always be close with the SDR lea...

This varies by company. I’ve been in organizations where PMM would write email templates and in other places PMM would only provide the messaging framework and key bullet...

If you have the opportunity to be involved, snatch it as quickly as possible! The core of product marketing is creating messaging that works, and the fastest way to test ...

It depends. Not the best answer, I know :)It depends because it comes down to how your org set up. Is your Demand Gen team closely working with the SDRs vs. the PMMs? If ...

The answer to this question will depend to an extent on the type of people that you have on the Product Marketing and SDR teams. That said, in general, Product Marketing ...