What sales enablement metrics for materials created by Product Marketing are both actually being used and are helping to win deals and shorten sales cycles?

One of the KPIs for the PMM team should be around sales enablement. I have seen this KPI measured when a PMM delivers sales training. After every live session, we would d...

For me, the gold standard is whether an associated sales play is helping improve win/loss ratio, deal cycle times, and booked revenue, along with qualitative/sentiment da...

This is always a fun topic! Here are some approaches I've taken in the past: Using a collateral tracker like Highspot (you can see # of views, # of times it's been se...

Internal sales surveys or qualitative feedback (e.g., 'what decks do you use when pitching?' 'what assets are most helpful?') can work. If you have an internal sales wiki...

This is tough to measure quantitatively without tooling in place to track how often collateral is used, so if that's an option for you, start there. Then be curious about...