Adobe Head of GTM Strategy, APAC & Japan • 1y
I think the key here is understanding what alignment actually is (in any given situation.) Often I've seen different orgs have their own set up of KPI's or business metrics that may/may not align to other orgs or even the company as a whole! So one org might be doing really well relative to THEIR set of business goals but overall it's in contrast to the rest of the business...which obviously isn't great. Most of the reason for this happening is poor communication and (early) alignment activities ...Read More