How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?
Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?
5 Answers
While leading a smaller team means you're often still in the weeds, it also means you're closer to the customer and metrics. That's a huge advantage to influencing the st...
1848 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
This is such a good question. I get it. Everything is moving fast. There just isn’t enough time to discuss strategy. But if you don’t discuss strategy, you run the risk o...
708 Views
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Virta Health Director of Product Marketing • 3y
This is a challenge at all size organizations, but certainly hard on small PMM teams. Depending on the larger picture items you are talking about, you may need a lot of t...
488 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
I really appreciate this question and to be candid, it's a challenge that scales up and down, whether your moving from an IC to having your first direct report all the wa...
486 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Protect your calendar! Set aside Do Not Disturb (DND) time for strategic thinking and honor that time. Try to establish a "no meeting" day at your business where you have...
1002 Views
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
The only way to do this is by closely collaborating with your direct leadership and negotiating priorities with them. Their priorities will always be based on their KPI...
265 Views
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