Ashwin Arun Poothatta
Principal Product Manager, Green Dot
Content
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
As problem solvers, it is easy for PMs to fall into the trap of taking on every request and getting stretched thin. However, this is not sustainable nor efficient in getting things done. To assess the value of a task, PMs can ask themselves or stakeholders the following questions. * Why is this......Read More
870 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
A product roadmap is a tool that communicates strategy, goals, metrics, features, initiatives, and timelines to the organization. It is key to achieving alignment and buy-in from leadership and ensuring that teams are on the same page. Regular communication with stakeholders, especially when chan......Read More
560 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
It is natural for leaders to be ambitious and get enticed by potential growth segments. To avoid confusion and inefficiencies with the organization’s limited resources, leaders need to identify a primary customer segment that the product truly solves for, while exploring other segments for long-t......Read More
492 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
In general, a product roadmap should be shaped by product strategy, vision, and goals rather than prioritizing initiatives or features based on whether they benefit existing customers or prospects. However, there are scenarios where a focus on existing customers may be justified. * High-value c......Read More
491 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
Product marketing is an essential partner for PMs throughout the product lifecycle. They can provide valuable insights on the customer and competitive landscape to help define roadmap and priorities. They can offer perspective on product messaging and positioning and identify what is or isn't wor......Read More
478 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
As a PM, it's important to seek input from and align your roadmap with executives regularly. Executives can be valuable in several ways. * Executives can help define strategy. They can use their expertise to guide your roadmap and prioritization based on company strategy * Executives can he......Read More
472 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
Reducing sales influence over a product roadmap can be challenging, especially for companies that rely heavily on sales to acquire and retain customers. However, it is critical to ensure that sales directives do not interfere with the company's long-term goals or vision. To gain some level of aut......Read More
469 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
Managing a product without guidance from company leadership can be intimidating, but it also presents a valuable opportunity for a PM to establish themselves as a trusted leader. Below are some steps to work through this challenging yet exciting situation. * Understand your customers and market......Read More
456 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager • April 5
It is important to consider the build vs buy decision where it makes sense as teams are often focused on building everything, resulting in inefficiencies and a lack of focus. While using 3rd party services can be a strategic move to accelerate your roadmap and free up resources and time, it is im......Read More
444 Views
Credentials & Highlights
Principal Product Manager at Green Dot
Formerly Narvar, Stamps, Accenture
Product Management AMA Contributor
Lives In Los Angeles, CA
Knows About Developer Product Management, Managing Mature Products