How do you determine how much of your roadmap should be focused on existing customers vs prospects?

This question is impossible to answer in the abstract. It depends entirely on where you are in the technology adoption lifecycle. If you haven't read "Crossing the Chasm"...

Great question! This is something most product teams wrestle with when only looking at the roadmap from a features perspective to balance what to build for existing vs pr...

In a perfect world, you want at least 80% of your roadmap to be applicable to both! But, we don't live in a perfect world, do we? Some startups focus on a small number ...

I typically start from what are the annual business targets set by the company to answer this question. Oftentimes, the sales organization, CEO, and professional services...

When prioritizing your roadmap, focus on the initiatives that will have the biggest impact on your strategy and goals.If you have a retention problem, focus on improving ...

The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-...

Who to focus on often depends on the maturity of the product. At the beginning stages of the product, we focus heavily on prospective users. When the product is mature, w...

In general, a product roadmap should be shaped by product strategy, vision, and goals rather than prioritizing initiatives or features based on whether they benefit exist...

I find that this type of division can be misleading. In many industries, there is little difference between what an existing customer would want vs what a prospect would ...

It depends on your company’s stage, but a healthy roadmap usually balances both existing customers and prospects. Earlier-stage companies should prioritize features that ...

I think it depends on whether the product has a market fit or not. If it's pre market fit, then we'd want to lean towards prospects to ideally find a core group of sticky...

Most roadmaps indeed focus on both. The balance of prioritizing prospects versus existing customers will depend on the business objectives your product roadmap is designe...

This is a difficult question and generally depends on the guidance which comes from upper management and business. If the company is focussed heavily on growth, and your ...

This is an interesting question, but it's rarely a decision an individual product manager makes. Even if you're the only PM in your company, there will be PMMs, business ...

The short answer is it depends. There is no magic formula that you can apply to determine what percentage of your roadmap you should dedicate to existing customer needs v...

To answer this properly, it's critical to know what your product or product line's goals are. What is the lifecycle phase of the product? Is it in its initial growth ramp...