How do you determine how much of your roadmap should be focused on existing customers vs prospects?

I find that this type of division can be misleading. In many industries, there is little difference between what an existing customer would want vs what a prospect would want. Many times, the two woul

I typically start from what are the annual business targets set by the company to answer this question. Oftentimes, the sales organization, CEO, and professional services organizations have targets ar

Who to focus on often depends on the maturity of the product. At the beginning stages of the product, we focus heavily on prospective users. When the product is mature, we focus heavily on existing cu

In a perfect world, you want at least 80% of your roadmap to be applicable to both! But, we don't live in a perfect world, do we?  Some startups focus on a small number of customers and really custom

Great question! This is something most product teams wrestle with when only looking at the roadmap from a features perspective to balance what to build for existing vs prospective customers. What I’ve

The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-handle-exec-input-in-the-roadm