What are action items that you always include on your product launch checklist?
Seismic SVP, Corporate & Product Marketing • 5y
I won't share the full list -- there are some great resources out there like SiriusDecisions -- but here are a few that I've learned through trial and error are really he...
2613 Views
Figma Director, AI & Developer Marketing | Formerly Atlassian • 4y
This has depended fairly dramatically depending on the size of the product launch, how ready the product is for prime-time, and the scale of the company! For example, for...
1085 Views
Upcoming Event
Mastering Market Research
Splunk
Twilio Director of Product Marketing • 2y
For a launch of any significant size, the most valuable action on my checklist is a post-launch retro. You will always want to measure KPIs and ensure positioning is accu...
1882 Views
Attentive Senior Director of Product Marketing • 2y
Here are some of the core steps I'll take leading up to a product launch. Depending on the type of launch these may be more intensive or unnecessary. Create a pre-launch ...
806 Views
Related Questions
What collateral do you include for each launch? What are the factors that you consider before choosing how to promote the launch?What's a common mistake you see companies make with regard to product launches?What’s your playbook for beta launches?How do you track and sequence the activities leading up to a product or feature launch? What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?