What are action items that you always include on your product launch checklist?
Seismic SVP, Corporate & Product Marketing • 5y
I won't share the full list -- there are some great resources out there like SiriusDecisions -- but here are a few that I've learned through trial and error are really he...
2615 Views
Figma Director, AI & Developer Marketing | Formerly Atlassian • 5y
This has depended fairly dramatically depending on the size of the product launch, how ready the product is for prime-time, and the scale of the company! For example, for...
1087 Views
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Twilio Director of Product Marketing • 2y
For a launch of any significant size, the most valuable action on my checklist is a post-launch retro. You will always want to measure KPIs and ensure positioning is accu...
1884 Views
Attentive Senior Director of Product Marketing • 2y
Here are some of the core steps I'll take leading up to a product launch. Depending on the type of launch these may be more intensive or unnecessary. Create a pre-launch ...
806 Views
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