What tools should Product Marketing use to relay customer feedback to Product management?
4 Answers
Gusto Head of Product Marketing | Formerly Apple, Electronic Arts, Digitas • 3y
Great question and I would be very curious to hear how other companies do this! I mentioned in an earlier question that Square is very collaborative, and that means there...
34205 Views
Altruist VP of Marketing • 5y
As a rule, I like to work with existing tools the Product team uses to avoid adding overhead to their day. To communicate and collaborate we use the usual suspects: Slack...
1424 Views
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Wisq Head of Marketing • 3y
Most of the tools we use in product marketing are focused on collecting and analyzing the insights (customer feedback or otherwise) we need to use to define our strategy ...
539 Views
Contentstack Director of Product & Technical Marketing | Formerly Optimizely • 1y
Product Marketing can use various tools and strategies to communicate customer feedback to Product Management effectively. The most effective tools and practices ensure c...
258 Views
Related Questions
What customer feedback loops and channels have you found to be the most impactful in your efforts to influence the roadmap? What feedback do Product Marketing and Product Managers typically expect from alpha/beta users, and what perks or incentives do you offer them?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?In what ways can Product Marketing share the roadmap externally? How do you balance customer input from PMM with what PM is already gathering?How can you influence the product roadmap if the product team has historically worked in silos and aren't necessarily interested / don't value PMM feedback?