What are different ways to set benchmark goals for launch, maximize demand generated, and continue optimizing post-launch?
4 Answers
Scribe VP of Product Marketing • 2y
It’s a great question, and I answered this in part above. To elaborate on setting benchmarks, you’ll want to work with your cross-functional partners (across Product, Fin...
735 Views
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
This depends on where you are in the launch cycle. I'm coming from a Software-as-a-Service (SaaS) context, which generally includes the following phases for launches: alp...
2090 Views
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Splunk
You can use internal and/or external benchmarks. How did prior launches perform at your company? Are you choosing the right metrics? Use that as the benchmark to outperf...
618 Views
Marketing Strategy Consultant • 5y
It's all about the process. Don't start with "we have something to launch and here's all the stuff we're going to do for this launch and NOW let's set a launch goal." Ins...
2378 Views
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