Scribe VP of Product Marketing • 2y
It’s a great question, and I answered this in part above. To elaborate on setting benchmarks, you’ll want to work with your cross-functional partners (across Product, Finance, Revenue, Marketing, etc.) to determine what historical performance is most relevant to compare success to. It’s much easier to do if your launch is relevant for current customers, because you should have a sense of how they’ve reacted to/adopted products in the past. It’s much harder to do with a net new market, and you l ...Read More
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