What are the top 2-3 skills that you'd recommend for someone who is new to Product Marketing?

The top skills I'd recommend for someone new to Product Marketing include:

• Communication: Even in an age of AI, it is incredibly important to write focused copy well. Sure, AI can help, but you need to craft the prompt and refine and revise the copy to provide the touch of the human factor. Outside of written communication, you'll also need to be a skillful verbal communicator.

• Asking Questions: Part of the role of a product marketer is asking questions and then sitting back and listening to the response. Then, drill deeper with a follow-up question, and then ask the question again. Asking intelligent questions, actively listening, and being able to repeat the information in your own words then will help you stand out.

• Relationship building: Finally, I'd say being able to forge relationships across departments to build trust and become the go-to person that CS, Product, Sales, Marketing, etc., can go to when they need something or have questions. Usually, open communication and empathy will help with this.