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How does a product launch differ depending on the size of the company?
How does a lean small startup launch look different than a product launch at a place like Loom?
It depends on your resources and the skills of your team. A larger company might be able to tap into more channels successfully or might already have more users and so the launch will inherently be more amplified. You can still do a successful launch as a small company with some creativity an......Read More
I've worked at Series B startups all the way up to F500 companies. The theory behind product launches is the same - you want to align your launch to business goals. But, the HOW (the tactics and resources) and the WHO (the team) behind executing a product launch are really where there are diff......Read More
You can read my answer about taking a Tiered approach in one of the other answers. If you're a lean start up, I would suggest focusing on doing just 2 Tier 1 launches a year, and sprinkle in two Tier 2s throughout the year (rather than the 3 Tier 1s 3 Tier 2s I recommend for a more mature company......Read More
Related Ask Me Anything Sessions
Klaviyo Director of Product Marketing, Katie Gerard on Product Launches
August 2 @ 10:00AM PST
Atlassian Director of Integrated Product Marketing, Ashley Faus on Product Launches
May 24 @ 10:00AM PST
Notion Head of Product Marketing, John Hurleyon Product Launches
December 15 @ 9:00AM PST
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like? What are the factors that you consider before choosing how to promote the launch?How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?How do you package up a bunch of small feature enhancements to tell a bigger story that will interest people?How do you and the PMM team communicate updates and progress on your product launch to the rest of the org? What is the format? What do you report back on? Etc.How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?