Can you share the metrics you track for your developer marketing programs? And what are the product metrics that the marketing team also needs to pay attention to?

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Chase Wilson · Accepted Answer

I don't view developer marketing and "traditional" marketing as being all that different. It's a helpful classification to hire employees interested in technical topics w...

Justine Davis · Answer

Assuming your model is product led growth, you want to track site visits, sign ups, first day usage, week 2 usage, monthly usage, feature usage (especially what features ...

Vishal Naik · Answer

To line list some metrics I’ve used in the past: number of live integrations in production, number of developer trial sign ups, conversion rate of developer trial sign up...

Rinita Datta · Answer

We are tracking the following key metrics for our developer marketing and developer relations programs: Engagement: Developer NPS, support CSAT, event attendance to regi...

Amanda Groves · Answer

It depends on the GTM motion of the company (marketing-led, sales-led, product-led, ecosystem-led). Let me share some examples for each scenario:Marketing-led:Inbound lea...

Can you share the metrics you track for your developer marketing programs? And what are the product metrics that the marketing team also needs to pay attention to?

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