Krishna Panicker
VP Product, Airbase
About
Krishna is a seasoned Product Manager whose professional career spans over 20 years. He had the opportunity to deliver impactful products in both B2C and B2B across various industries. He has a passion for solving customer problems that deliver co......more
Content
Krishna Panicker
Airbase VP Product • March 8
What are your company goals for the year, and how much is dependent on new sales vs retaining exist customers and growing customers? It's important to know, as It can cost five times as much to attract a new customer, than to keep an existing one. But if there is no clarity on this, ask the exec......Read More
842 Views
Krishna Panicker
Airbase VP Product • March 8
I wrote this post that covers a high level framework I use, aka Value stacking: https://medium.com/@TheUpstartGuy/value-stacking-multiplying-product-growth-88230ee4cfc2 I will post a follow up on medium in which I'll deep dive on prioritisation, but there are many frameworks already in use out......Read More
568 Views
Krishna Panicker
Airbase VP Product • March 8
The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-handle-exec-input-in-the-roadmap-and-convey-a-point-of-view-while-also-accommodating-1 To take an extreme example, if 70% of ......Read More
420 Views
Krishna Panicker
Airbase VP Product • March 8
Identify who wants and needs visibility of the Roadmap. Ask each group why and what they will do with the information. Then tailor the experience for them. For example sales may want to demonstrate to customers that the company is continually investing in product, or share the vision for you are......Read More
409 Views
Krishna Panicker
Airbase VP Product • March 8
Without full context, I will assume you are not a start up but rather a profitable business with growing revenue. When considering whether to build, buy or partner (BBP), work with your team to put together a set of principles that are informed by your : * vision and strategy * differentiated......Read More
356 Views
Krishna Panicker
Airbase VP Product • March 8
Exec input is key so that you're aligned on the company goals. First get a breakdown from the Execs and finace on which levers the company intends to pull so that it achieves it's goals, and then categorise, eg, X% from new customers acquired , Y% from existing customers , Z% from cost savings. ......Read More
329 Views
Krishna Panicker
Airbase VP Product • March 8
A public roadmap can serve as a tool to attract potential customers and increase the retention of existing customers by demonstrating that you are continually investing in the product and addressing their queries and concerns. There are Pros and Cons to having a public roadmap, and IMO the Pros ......Read More
311 Views
Krishna Panicker
Airbase VP Product • March 8
Let's align on terminology first. https://medium.com/productfolio/release-plan-vs-launch-plan-774526d2817b The PMs lead on the Product Roadmap, but the PMMs lead on the GTM / Launch Plan. We package up our features that we want to launch into 3 -4 sizes (small , medium , large launch). Each laun......Read More
283 Views
Credentials & Highlights
VP Product at Airbase
Formerly Skype, Microsoft, Blink and Pipedrive
Top Product Management Mentor List
Product Management AMA Contributor
Lives In London, UK
Knows About product, Product Roadmap & Prioritization, Customer Research