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Krishna Panicker

Krishna Panicker

VP Product, Airbase
Krishna is a seasoned Product Manager whose professional career spans over 20 years. He had the opportunity to deliver impactful products in both B2C and B2B across various industries. He has a pas...more

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Krishna Panicker
Krishna Panicker
VP Product
What is your end to end process for prioritizing features on your roadmap?
I wrote this post that covers a high level framework I use, aka Value stacking:  https://medium.com/@TheUpstartGuy/value-stacking-multiplying-product-growth-88230ee4cfc2 I will post a follow up on medium in which I'll deep dive on prioritisation, but there are many frameworks already in use out...more
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Krishna Panicker
Krishna Panicker
VP Product
How do you determine how much of your roadmap should be focused on existing customers vs prospects?
The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-handle-exec-input-in-the-roadmap-and-convey-a-point-of-view-while-also-accommodating-1 To take an extreme example, if 70% of ...more
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Krishna Panicker
Krishna Panicker
VP Product
When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)
A public roadmap can serve as a tool to attract potential customers and increase the retention of existing customers by demonstrating that you are continually investing in the product and addressing their queries and concerns. There are Pros and Cons to having a public roadmap, and IMO the Pros ...more
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Krishna Panicker
Krishna Panicker
VP Product
How does your product team usually work with your product marketing team with building the roadmap?
Let's align on terminology first. https://medium.com/productfolio/release-plan-vs-launch-plan-774526d2817b The PMs lead on the Product Roadmap, but the PMMs lead on the GTM / Launch Plan. We package up our features that we want to launch into 3 -4 sizes (small , medium , large launch). Each laun...more
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Krishna Panicker
Krishna Panicker
VP Product
What framework should I use to prioritize either dedicating engineering resources to build out product functionality or just using a 3rd party service?
Without full context, I will assume you are not a start up but rather a profitable business with growing revenue. When considering whether to build, buy or partner (BBP), work with your team to put together a set of principles that are informed by your : * vision and strategy * differentiated...more
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Krishna Panicker
Krishna Panicker
VP Product
How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?
What are your company goals for the year, and how much is dependent on new sales vs retaining exist customers and growing customers? It's important to know, as It can cost five times as much to attract a new customer, than to keep an existing one. But if there is no clarity on this, ask the exec...more
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Krishna Panicker
Krishna Panicker
VP Product
How do you handle exec input in the roadmap, and convey a point of view while also accommodating?
Exec input is key so that you're aligned on the company goals. First get a breakdown from the Execs and finace on which levers the company intends to pull so that it achieves it's goals, and then categorise, eg, X% from new customers acquired , Y% from existing customers , Z% from cost savings. ...more
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Krishna Panicker
Krishna Panicker
VP Product
How do you think about communicating your roadmap to other teams? What level of detail do people need?
Identify who wants and needs visibility of the Roadmap. Ask each group why and what they will do with the information. Then tailor the experience for them. For example sales may want to demonstrate to customers that the company is continually investing in product, or share the vision for you are...more
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Credentials & Highlights
VP Product at Airbase
Formerly Skype, Microsoft, Blink and Pipedrive
Product Management AMA Contributor
Product Roadmap & Prioritization
Lives In London, UK
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