All related (6)
Aleks Bass, M.A
Vice President Product Management at Momentive
Prioritization is the most important role of the product management function, and there seems to be a general sense that there is one major moment of prioritization that culminates in a completed roadmap. The reality is that the exercise in prioritization starts much earlier. Like many organizations, we are resource-constrained and have many more ideas than we can realistically action. Therefore, prioritization is one of the most important things we can do to help the company succeed. This means we are constantly prioritizing at all levels of work, not just the roadmap items. Prioritizat...more
Krishna Panicker
VP Product at Airbase | Formerly Skype, Microsoft, Blink and Pipedrive

I wrote this post that covers a high level framework I use, aka Value stacking: 

https://medium.com/@TheUpstartGuy/value-stacking-multiplying-product-growth-88230ee4cfc2

I will post a follow up on medium in which I'll deep dive on prioritisation, but there are many frameworks already in use out there, but the thing that I see missing is a coherent vision or strategy that provides direction that should inform your prioritisation.

Krishna Panicker
VP Product at Airbase | Formerly Skype, Microsoft, Blink and Pipedrive
What are your company goals for the year, and how much is dependent on new sales vs retaining exist customers and growing customers? It's important to know, as It can cost five times as much to attract a new customer, than to keep an existing one. But if there is no clarity on this, ask the execs - What % should we allocate to new sales? An effective leadership team should be representiative of other voices too , like marketing, customer success, support etc. Make sure you reflect that voice back effectively. Bring your data to the table so that you can share your perspective on the risk ...more
Marion Nammack
Director of Product Management at Braze
The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the roadmap - we tailor each view to the use cases of the consumers. For example, we have the following views: * A view for our quarterly planning process - this view is primarily used to communicate to execs so it focuses on the high level business goals that each roadmap item supports and doesn’t contain many implementation details. * An internal view that go-to-market team members can use to understand estimated d...more
Jacqueline Porter
Group Manager, Product at GitLab
Well, I often incorporate multiple sensing mechanisms into the roadmap - the field and sales team are definitely an important lever to drive revenue, which really is why product managers exist.  So, a tactic I use is to show how much of my engineering capacity is dedicated to enabling revenue, technical debt, and long-term vision. The long-term vision is often a "big bet" that is about making a splash in the market or analyst review. Oftentimes, sales and the field are supportive of carving out time for long-term bets because analyst ratings, whitepapers, and affirmations of the product ...more
Aleks Bass, M.A
Vice President Product Management at Momentive
At Momentive there are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understand whether their requests will be addressed or not. This is why transparency is a key element in all 3 of the following tips to help you maintain the balance between influence and control: 1.  Give your cross-functional partners an acceptable avenue to advocate for customer requests a...more