When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)
19 Answers
GitLab Group Product Manager • 2y
Personally, I believe in having a very transparent roadmap. Not all companies are going to be able to communicate everything that is on their roadmap for legal and/or reg...
940 Views
Airbase VP Product | Formerly Skype, Microsoft, Blink and Pipedrive • 4y
A public roadmap can serve as a tool to attract potential customers and increase the retention of existing customers by demonstrating that you are continually investing i...
1703 Views
Meta Senior Director of Product Management • 2y
I think public roadmaps make sense once you are post product market fit but it's important to remember to only lookout 6 months or so (with safe harbor for future usage/ ...
2698 Views
Notable Head of Product • 2y
My general rule is that you should only share projects with customers that you're at least 80% confident you're going to deliver in the timeframe you indicate. This could...
2558 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 2y
I might have given you a very different answer to this question a year ago! I used to be paranoid about hiding my roadmap from my competitors, and would share broadly int...
2239 Views
HubSpot Group Product Manager • 2y
I'm a big fan of publicly available roadmaps. They provide current and prospective customers with insight into where you plan to focus and serve as a great resource for S...
793 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 3y
I am a huge fan of public roadmaps! But, I think this is depends on: Organizational cultural preference Mission of the company / product (are you building a product to...
538 Views
IBM Product Management • 4y
Since I have joined GitLab, where our product roadmaps are publicly accessible (https://about.gitlab.com/direction/), I don't think I will ever go back to internal roadma...
799 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
I answered this partly in the earlier question “We’re pivoting our product, and it’s difficult to plan the roadmap too far out. How do we reset expectations on what produ...
634 Views
Matterport VP of Product • 2y
There are three high-level options: Internal roadmap only Fully public: roadmap published externally for all customers and prospects Customer-facing roadmap that your ...
2572 Views
Splunk Director, Product Management • 3y
Interesting question! From my experience, there are two key questions to answer when thinking about going public with your roadmap. 1) Do we have a predictable sprint vel...
577 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Making your roadmap publicly available can be a good idea when:Sharing your roadmap publicly can build trust with your customers to show that you value their input and ar...
870 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
This is an interesting question, because I think it highly depends on the leadership and culture of the company you work in. I've seen leadership figures have very strong...
446 Views
Figma Product, AI • 2y
There are a few gradations of what public means in practice – i.e. 100% open (e.g. with rankings), partially open (narrative, but not prioritized), public to customers. I...
303 Views
Square Product Lead, Payments • 2y
Some companies do a great job in providing a public-facing roadmap. At one company I worked at, there used to be a Trello board where customers could add features, upvote...
2617 Views
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid • 1y
I am a BIG proponent of having a version of the roadmap that can be shared externally! There are some tactical things you may need to do to ensure you can share and to ...
480 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 1y
A public roadmap makes sense for open-source projects (like GitLab), developer tools, or products with an active, engaged community that values transparency. It should al...
465 Views
Gainsight Director, Product Management | Formerly Cisco • 1y
Making a roadmap publicly available can build transparency and trust with customers, stakeholders, and partners. However, it's essential to carefully decide when and what...
377 Views
Related Questions
How do you balance the level of complexity / granularity of a roadmap? What is just enough fix and flex?How do you think about communicating your roadmap to other teams? What level of detail do people need?Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?Who are all the stakeholders that can provide input to a product roadmap? What are the stage gates to help decide if something should land in the roadmap?How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)What is your end to end process for prioritizing features on your roadmap?