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Why is there so little focus on B2C Product Marketing?

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5 Answers
Consumer Product Marketing
  1. Alex Chahin
    Alex Chahin

    Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

    There’s so much B2C product marketing -- just look around you! Think about the laptop or phone you’re reading this on right now. The bluetooth headphones you used to listen to music recently. The shoes on your feet. The credit cards in your pocket. The toothpaste you used to brush your teeth this morning. What convinced you to buy those things? Maybe it was the description of the audio quality for the headphones. Maybe it was the extra cavity-fighting and whitening power of the toothpaste. Throu ...Read More

    1,585 Views
  2. Jennifer Kay Corridon
    Jennifer Kay Corridon

    Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y

    B2C product marketing is a critical aspect of many companies' business strategies, particularly those in the consumer goods, retail, and e-commerce industries. Often in these organizations, the marketing team is going to be comprised of bigger teams of functional specialists or channel experts such as email or performance marketing. It can be more expensive to acquire new customers in the B2C market in a very short sales cycle, which means that marketers need to be more targeted in their adverti ...Read More

    765 Views
  3. Lana Khavinson
    Lana Khavinson

    Hinge Health Director Member Engagement and Consumer Product Marketing • 1y

    It does feel that way sometimes, but I think it ebbs and flows based on the latest tech and business trends. When I first started as a PMM, B2C companies were sprouting up everywhere. Then, things shifted, and B2B companies were exploding. There are still plenty of opportunities for a B2C PMM, so if that's where your interests lie, don’t give up. And always remember that even B2B companies need to sell to a person—B2B is really just B2B2C.

    1,699 Views
  4. Madison Leonard
    Madison Leonard

    Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y

    Great question - the short answer is that traditionally Product Marketing has been seen as sales-focused rather than product focused.  In sales-led organizations, PMM doesn't play a big role (usually) in product experience, road mapping, etc.  That's soo far from the case with B2C product marketing. PMM is working closely with Product on user personas (different than buyer personas), onboarding, product growth, and adoption.  A lot of PMMs I know come from sales backgrounds, so it would be hard ...Read More

    513 Views

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