Why is there so little focus on B2C Product Marketing?
5 Answers
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
There’s so much B2C product marketing -- just look around you! Think about the laptop or phone you’re reading this on right now. The bluetooth headphones you used to lis...
1583 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
B2C product marketing is a critical aspect of many companies' business strategies, particularly those in the consumer goods, retail, and e-commerce industries. Often in t...
757 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
It does feel that way sometimes, but I think it ebbs and flows based on the latest tech and business trends. When I first started as a PMM, B2C companies were sprouting u...
1692 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Great question - the short answer is that traditionally Product Marketing has been seen as sales-focused rather than product focused. In sales-led organizations, PMM do...
513 Views
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