How do you approach building a land and expand strategy?

Question

Christy Roach · Accepted Answer

I can’t speak for how a team at a company I haven’t worked for but here’s how I’ve seen land and expand work well in the past. The TL;DR is that your land strategy should...

Claire Maynard · Answer

I cannot speak to how the Slack team built their land and expand strategy but I can speak to how I understand and think about the strategy at Atlassian.  We have two meth...

Kevin Garcia · Answer

I think PMM at Slack could help with land and expand in quite a few ways:Help understand the first user and their use caseHelp understand the first buyer and their use ca...

Mike Greenberg · Answer

Thanks for sharing that article! Though I can’t speak directly to Slack’s land-and-expand tactics, we follow a similar strategy at SurveyMonkey, and I'm happy to share so...

Madison Leonard · Answer

Land and expand is music to my ears!  Growth for PLG companies focuses on word-of-mouth and peer-to-peer sharing, both organic and strategic.  Example of organic word-o...

How do you approach building a land and expand strategy?

Upcoming Event