How is PLG marketing different than non PLG marketing?
SurveyMonkey Director of Product Marketing | Formerly Apple • 2y
Marketing fundamentals are the same whether your growth strategy is PLG or traditional outbound marketing (and the two are not exclusive!): you still need to understand y...
1550 Views
IMO, the easiest way to separate PLG marketing from non PLG marketing is to think about the touchpoints you cover as a product marketer, as well as the audiences you addr...
1601 Views
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Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
There are two main ways tech companies make money:- sales-led: a salesperson works with a customer and closes the deal (which was the norm for decades)- self-serve: a cus...
1321 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 6mo
The major difference is that you’re not trying to convince someone upfront to sign a contract and then try the product. You are basically putting a minimal amount of fric...
539 Views
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y
To simplify, PLG (Product-Led Growth) focuses on self-service, where marketing and product efforts enable customers to explore, understand, and adopt the product independ...
199 Views
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