How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?

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5 Answers

Launch Channels Launch Strategy Building a Product Marketing Team

Gagan Mand

Adobe Director, Product Marketing & Strategy • 1y

Product marketers, PMs, and Engineering are like the three legs of a stool—each playing a crucial role in keeping business and product stable. Here’s how we stay in sync: Bi-annual Roadmap Planning: PMMs act as key contributors and influencers in shaping the roadmap. Monthly PM/PMM Syncs: We align on upcoming innovations, target audiences, and the pain points these capabilities will address. Weekly Leadership Syncs: These meetings focus on aligning strategic product priorities. Monthly Cross-fun ...Read More

4,046 Views
Mike Greenberg

SurveyMonkey Director of Product Marketing | Formerly Apple • 1y

When it comes to understanding product pipeline, the most effective thing I've done as a PMM leader is to nurture great relationships with our Product Management leads. We have a ratio of 1 PMM to every 3-4 PMs, with varying levels of experience in these functions collaborating, so at the leadership level we need to be able to partner well and have open conversations about what's working and what's not so that we can consolidate product schedules and remove roadblocks that might prevent us from ...Read More

1,195 Views
Madison Springgate

Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 2y

It's all about strong, ongoing relationships with our product managers. I make it a point to meet weekly with my product partner to discuss the latest updates from both the product and GTM perspectives. Then, we hold bi-weekly meetings with the larger PMM and PM teams to review the roadmap. These lead up to a comprehensive monthly roadmap review, ensuring we're all on the same page and that our sales team is informed about any changes.

8,844 Views
Reshma Iyer

Grow Progress VP Marketing • 2y

We follow a cadence of reviewing releases for the upcoming quarter at midpoint of the current quarter. Additionally, for all releases identified by product marketing as Tier 1 and Tier 2, a comprehensive NPI process kicks in to ensure cross functional alignment.

4,720 Views
Julien Sauvage

Clari VP, Brand, Content and Product Marketing • 2y

Great question! First off, it's mostly with the PM team, less so with Eng. The PM<>PMM relationship has to be symbotic. I typically like mapping a PMM to a Group PM (managing several individual PMs), and these "pods" then have a weekly cadence and do a global readout of activities, metrics, impact, lookback and lookahead each month. At Clari, we defined a pretty robust "13-week cadence" for the PM<>PMM interlock, made of recurring meetings like PM<>PMM 1:1 (weekly) Metrics read ...Read More

971 Views