How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?
Adobe Director, Product Marketing & Strategy • 1y
Product marketers, PMs, and Engineering are like the three legs of a stool—each playing a crucial role in keeping business and product stable. Here’s how we stay in sync:...
4031 Views
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
When it comes to understanding product pipeline, the most effective thing I've done as a PMM leader is to nurture great relationships with our Product Management leads. W...
1194 Views
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Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 2y
It's all about strong, ongoing relationships with our product managers. I make it a point to meet weekly with my product partner to discuss the latest updates from both t...
8713 Views
Grow Progress VP Marketing • 2y
We follow a cadence of reviewing releases for the upcoming quarter at midpoint of the current quarter. Additionally, for all releases identified by product marketing as T...
4597 Views
Clari VP, Brand, Content and Product Marketing • 2y
Great question!First off, it's mostly with the PM team, less so with Eng.The PM<>PMM relationship has to be symbotic. I typically like mapping a PMM to a Group PM (...
971 Views
Related Questions
What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?What is the role split between product marketing and brand marketing/other marketing functions in product launches?How best to align Product Marketing and the Product development roadmap?Who is ultimately accountable for post-launch product adoption?What Is Product Marketing?How do you structure your Product Marketing team?