Nina Seth
Product Marketing Director, Blue Yonder
Content
Video: How you know if your go-to-market process is working with Nina Seth, Director of PMM at Blue Yonder
Nina Seth
Product Marketing Director at Blue Yonder
Product Marketing Insider | Nina Seth, Blue Yonder
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In the first product marketing insider podcast of 2021, we got together with
Nina Seth, Product Marketing Director at Blue Yonder to discuss all things PMM.
She shares her journey into the role, insights into working as a PMM at Blue
Yonder, her advice for new and aspiring PMMs, what a day in the...more
Product Marketing Director
Many organizations have customer advisory boards or customer councils. These are
great venues to validate messaging and even directly ask key customers how they
view your message.
I generally work closely with product management and sales as I'm crafting
messaging. Both organizatons along with p...more
Product Marketing Director
It takes a great relationship between sales and marketing to systematically
contact customers. In my experience at small companies, you can much more easily
contact customers without sales being the gate-keeper. With easier access to
customer lists, you can set goals for customer calls (feedback ...more
Product Marketing Director
I would suggest going to a smaller organization where you will have a chance to
build out a team and get promoted. When you go to another small start up that
let's you build a team and promotes you to Director, you have the ability to
show that experience when you want to land a similiar Director...more
Product Marketing Director
What tools does your PMM team use to manage different projects, deadlines, owners, and deliverables?
I have used Excel, Trello, Confluence, and Kapost. Honestly, a sharable
spreadsheet works the best especially if you are collaborating with teams
outside of marketing. Kapost is work-flow management but this requires a bit of
training and is license based.
It's best to use a tool that all stakeh...more
Product Marketing Director
You need to have strong writing and communication skills. A huge part of this
job is communicating information across teams. In all product marketing roles,
you will be evangelizing your product to sales teams. You need to clearly
articulate the value of the solution you are marketing. The first ...more
Product Marketing Director
I have used a number of applications in the past to project manage product
launches. You can use Trello, Kapost, or even Excel.
The key to driving sucess is alignment across marketing groups and other teams.
I set up weekly meetings where we go over set agenda items and deliverables.
Frequently ...more
Product Marketing Director
Existing customers should be your product champions. You should be getting them involved in betas, cusotmer advisory panels and the like. They can help shape product direction and help you understand messaging that will resonate in the market.
Product Marketing Director
MBAs are definitely great if you are switching fields. They are also great from a networking perspective.
There are plenty of people who studied business or marketing as an undergrad who have gone on to have successful PMM careers.
Credentials & Highlights
Product Marketing Director at Blue Yonder
Lives In Sunnyvale, California