Product Marketing Director, Blue Yonder
MBAs are definitely great if you are switching fields. They are also great from a networking perspective.
There are plenty of people who studied business or marketing as an undergrad who have gone on to have successful PMM careers.
I have used a number of applications in the past to project manage product launches. You can use Trello, Kapost, or even Excel. The key to driving sucess is alignment across marketing groups and other teams. I set up weekly meetings where we go over set agenda items and deliverables. Frequently ......Read More
You need to have strong writing and communication skills. A huge part of this job is communicating information across teams. In all product marketing roles, you will be evangelizing your product to sales teams. You need to clearly articulate the value of the solution you are marketing. The first ......Read More
I have used Excel, Trello, Confluence, and Kapost. Honestly, a sharable spreadsheet works the best especially if you are collaborating with teams outside of marketing. Kapost is work-flow management but this requires a bit of training and is license based. It's best to use a tool that all stakeh......Read More
You can't stop competitors from copying your product messaging. That will always happen in highly competitive markets. But organizations can focus on building differentiated products.
Existing customers should be your product champions. You should be getting them involved in betas, cusotmer advisory panels and the like. They can help shape product direction and help you understand messaging that will resonate in the market.
It takes a great relationship between sales and marketing to systematically contact customers. In my experience at small companies, you can much more easily contact customers without sales being the gate-keeper. With easier access to customer lists, you can set goals for customer calls (feedback ......Read More
Many organizations have customer advisory boards or customer councils. These are great venues to validate messaging and even directly ask key customers how they view your message. I generally work closely with product management and sales as I'm crafting messaging. Both organizatons along with p......Read More
I would suggest going to a smaller organization where you will have a chance to build out a team and get promoted. When you go to another small start up that let's you build a team and promotes you to Director, you have the ability to show that experience when you want to land a similiar Director......Read More
Video: How you know if your go-to-market process is working with Nina Seth, Director of PMM at Blue Yonder
How do you know if your go-to-market process is working or not? While most marketing actions can be measured, many parts of the go-to-market process are more of a qualitative exercise that most companies don’t know how to value. Some signals that your go-to-market process isn't working: miscommun......more
Credentials & Highlights
Product Marketing Director at Blue Yonder
Lives In Sunnyvale, California
Knows About Product Marketing Career Path, Brand Strategy, Messaging, Product Launches, Product M......more