Nina Seth

MBAs are definitely great if you are switching fields. They are also great from a networking perspective. There are plenty of people who studied business or marketing...

I have used a number of applications in the past to project manage product launches. You can use Trello, Kapost, or even Excel. The key to driving sucess is alignment...

You need to have strong writing and communication skills. A huge part of this job is communicating information across teams. In all product marketing roles, you will b...

You can't stop competitors from copying your product messaging. That will always happen in highly competitive markets. But organizations can focus on building different...

I have used Excel, Trello, Confluence, and Kapost. Honestly, a sharable spreadsheet works the best especially if you are collaborating with teams outside of marketing. ...

It takes a great relationship between sales and marketing to systematically contact customers. In my experience at small companies, you can much more easily contact cus...

Existing customers should be your product champions. You should be getting them involved in betas, cusotmer advisory panels and the like. They can help shape product dir...

Many organizations have customer advisory boards or customer councils. These are great venues to validate messaging and even directly ask key customers how they view yo...

I would suggest going to a smaller organization where you will have a chance to build out a team and get promoted. When you go to another small start up that let's you ...