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Nina Seth
Product Marketing Director, Blue Yonder
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Nina Seth
Blue Yonder Product Marketing Director • November 15
MBAs are definitely great if you are switching fields. They are also great from a networking perspective.
There are plenty of people who studied business or marketing as an undergrad who have gone on to have successful PMM careers.
1125 Views
Nina Seth
Blue Yonder Product Marketing Director • January 25
I have used a number of applications in the past to project manage product launches. You can use Trello, Kapost, or even Excel. The key to driving sucess is alignment across marketing groups and other teams. I set up weekly meetings where we go over set agenda items and deliverables. Frequently ......Read More
819 Views
Nina Seth
Blue Yonder Product Marketing Director • February 22
You need to have strong writing and communication skills. A huge part of this job is communicating information across teams. In all product marketing roles, you will be evangelizing your product to sales teams. You need to clearly articulate the value of the solution you are marketing. The first ......Read More
692 Views
Nina Seth
Blue Yonder Product Marketing Director • April 13
I have used Excel, Trello, Confluence, and Kapost. Honestly, a sharable spreadsheet works the best especially if you are collaborating with teams outside of marketing. Kapost is work-flow management but this requires a bit of training and is license based. It's best to use a tool that all stakeh......Read More
638 Views
Nina Seth
Blue Yonder Product Marketing Director • November 5
You can't stop competitors from copying your product messaging. That will always happen in highly competitive markets. But organizations can focus on building differentiated products.
610 Views
Nina Seth
Blue Yonder Product Marketing Director • July 13
It takes a great relationship between sales and marketing to systematically contact customers. In my experience at small companies, you can much more easily contact customers without sales being the gate-keeper. With easier access to customer lists, you can set goals for customer calls (feedback ......Read More
523 Views
Nina Seth
Blue Yonder Product Marketing Director • November 19
Existing customers should be your product champions. You should be getting them involved in betas, cusotmer advisory panels and the like. They can help shape product direction and help you understand messaging that will resonate in the market.
497 Views
Nina Seth
Blue Yonder Product Marketing Director • December 7
Many organizations have customer advisory boards or customer councils. These are great venues to validate messaging and even directly ask key customers how they view your message. I generally work closely with product management and sales as I'm crafting messaging. Both organizatons along with p......Read More
446 Views
Nina Seth
Blue Yonder Product Marketing Director • May 19
I would suggest going to a smaller organization where you will have a chance to build out a team and get promoted. When you go to another small start up that let's you build a team and promotes you to Director, you have the ability to show that experience when you want to land a similiar Director......Read More
411 Views
Nina Seth
Blue Yonder Product Marketing Director
Product Marketing Insider | Nina Seth, Blue Yonder
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In the first product marketing insider podcast of 2021, we got together with Nina Seth, Product Marketing Director at Blue Yonder to discuss all things PMM. She shares her journey into the role, insights into working as a PMM at Blue Yonder, her advice for new and aspiring PMMs, what a day in the......more
Credentials & Highlights
Product Marketing Director at Blue Yonder
Lives In Sunnyvale, California
Knows About Product Marketing Soft and Hard Skills, Industry Product Marketing, Messaging, Brand ......more