I recommend thinking about these questions:
1) Is this worth solving?
- What is the problem statement? Who are the users?
- Is this a real problem?
- What is the TAM? What can we influence?
- What is the definition of success
2) Why us? Why now?
- Are you the right team/org/company to solve this problem?
- Should you work on it now? What happens if you do not?
3) How Might We break up the problem? What sub-problems should we go after(repeat steps 1-2) ?