release notes - any recommendations/guidelines you use in order to keep it informative and yet support the marketing efforts related?
Rachel Cheyfitz
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 5
- Create a template that includes the guidance always
- Only add as much detail as you need based on the other available product documentation
- Always indicate the value for all features inside the RN
- Have a PMM review the RN
- Consider additional doc efforts to provide the relevant marketing language as well
1208 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Related Questions
How do you distill the 'WHY' of your brand down into your product value propositions? Any frameworks or exercises to support this process across different market segments?What do you look for in a candidate when hiring for a leadership role— what are a few key value adds that they need to bring to the table for you on day 1?What is your approach to testing different messaging and your criteria for success?How do you think about pricing and packaging as it relates to competitive positioning?Can product marketing be successful without a clear "core" business narrative & identity?Considering different buyer personas, how do you choose the right delivery channels to ensure clear, targeted messaging while avoiding overcomplication or message inconsistency?