How do you prioritize sales enablement needs across different product lines?
8 Answers
Twilio Vice President Marketing • 5y
Prioritization is always tough. Every stakeholder has a different perspective on what they are looking to achieve. The ultimate goal of sales enablement is to make sure t...
1695 Views
Jellyfish VP of Product Marketing • 5y
You have several products with release dates next to each other and limited resources, so what do you do? Here’s how you can think of this: first, identify the releases w...
1178 Views
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Grafana Head of Solutions Marketing | Formerly HubSpot • 5y
Really good question and there are many ways to address this. The best way in my opinion is to zoom out and look at it through the lens of the company's main goals (usual...
932 Views
Meta Product Marketing Lead, Facebook Monetization • 2y
My team is probably tired of hearing me tell them to “think like a business owner.” But that is the frame I recommend when making prioritization decisions — including sal...
1461 Views
Zendesk Senior Director Product Marketing • 2y
Prioritizing enablement is such a difficult question but ultimately I would ensure that you have alignment with: where you see the business is focused, timing of upcoming...
1793 Views
Eventbrite Global Head of Marketplace Marketing • 2y
I would prioritize based on business outcomes. Across the various product lines with sales enablement needs, which one is the most impactful in terms of getting customers...
931 Views
Medallia Vice President Product Marketing • 4y
I am not sure I understand this question but let me try. It starts with the corporate objective - what is the revenue goal for each product. Sales Enablement will need ...
350 Views
Workyard Director of Product Marketing • 1y
When prioritizing sales enablement needs, you should look at the business goals. Which ones are most important and how is your field team tracking towards those goals? If...
261 Views
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