Question Page

What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?

Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerAugust 18

My philosophy on this is that PMMs should almost be embedded into their counterpart Product/Engineering teams. Schedule or scope changes shouldn't come to them as a surprise.

We have utilized multiple tools like shared calendars, regular update meetings, dependency tracking tools, etc. Those are all useful but they are just tools. The intent is for PMMs to constantly stay in touch with the Product team to understand the what, why, and when of the customer value being delivered. Having this mindset and being an active participant in decision-making builds empathy within PMMs for the realities of Product delivery and empathy within partner teams for the downstream dependency pressures that PMMs feel for Product GTM.

1117 Views
Amanda Groves
Amanda Groves
Enable VP of Product MarketingSeptember 7

Notion. Notion. Notion.

We use Notion for everything and build product and product marketing operating systems on Notion. My VP of Product and myself have built databases that automatically alert us as items move across the product development lifecycle. This triggers cues for PMM when we need to lean into certain projects (once they've hit the development stage v. scoping for example). Beyond Notion, I've established a formal tiering process for new features that involves a calculator and product marketing brief to suss out impact/launch plan. These are my tools for managing scope creep and timeline adjustments.

356 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 5

I am assuming you have a fairly large and complicated product suite that faces lots of roadmap changes

Here are the processes I have seen work 

- All roadmap tracked via a central tool. This could be Jira, Monday.com , Coda.io, Airtable, Notion or even a central spreadsheet. We have found success with Productboard (purpose-built for roadmap tracking and communication). Ideally someone in the Product org asking PMs to update the sheet regularly. This could be a project manager, or a product-ops person

- PMMs embedded in PM weekly team meetings. PMMs have 1:many mapping to PM by product area. The depth of relationships and interactions ensured timeline changes, even if not captured in central tool , are known

- A strong culture of communication between PMs and PMMs. Every PM should know who their PMM counterpart is. 

- Having a robust launch process which is well understood by the R&D teams. This could be updates to external facing customer roadmap (often published online), or monthly launch update emails/blogs, in-app modals, CSM trainings etc. If R&D teams understand the implications of missing communication, they will be more proactive in letting you know of timelines slipping

- A culture of shared accountability between PMs and PMMs on the success of the launches. Mis-communication happens when PMs believe their job is to build and ship features and PMMs job is to communicate features. Collaboration happens in a culture where PMs know the importance of timely customer communication for driving feature adoption, and are invested in helping PMMs be on top of timelines

273 Views
Mastering Product Marketing Skills
Thursday, July 25 • 12PM PT
Mastering Product Marketing Skills
Virtual Event
Saumya Verma
Phuong  Vu
Albert Clifford
+352
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Jiong Liu
Jiong Liu
Wiz Senior Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Candace Marshall
Candace Marshall
Zendesk Senior Director of AI Product Marketing