What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?

I'm not sure I've ever used a 'system' but I would say that alignment with product is key! This isn't just around roadmaps and product timelines it's for everything from product development all the way through launch and beyond. Product Marketing is an invaluable resource for product to have 'at the table' to ensure everything from product:market fit, positioning, messaging, and so much more. So many 'mistakes' can be caught early if PMM is part of early conversations (earlier the better!) So fr ...Read More

My philosophy on this is that PMMs should almost be embedded into their counterpart Product/Engineering teams. Schedule or scope changes shouldn't come to them as a surprise. We have utilized multiple tools like shared calendars, regular update meetings, dependency tracking tools, etc. Those are all useful but they are just tools. The intent is for PMMs to constantly stay in touch with the Product team to understand the what, why, and when of the customer value being delivered. Having this minds ...Read More

Notion. Notion. Notion. We use Notion for everything and build product and product marketing operating systems on Notion. My VP of Product and myself have built databases that automatically alert us as items move across the product development lifecycle. This triggers cues for PMM when we need to lean into certain projects (once they've hit the development stage v. scoping for example). Beyond Notion, I've established a formal tiering process for new features that involves a calculator and produ ...Read More

I am assuming you have a fairly large and complicated product suite that faces lots of roadmap changes Here are the processes I have seen work  - All roadmap tracked via a central tool. This could be Jira, Monday.com , Coda.io, Airtable, Notion or even a central spreadsheet. We have found success with Productboard (purpose-built for roadmap tracking and communication). Ideally someone in the Product org asking PMs to update the sheet regularly. This could be a project manager, or a product-ops p ...Read More