What resources help you gather competitive intelligence about other vendors? How do you compare your product features with those of others?
3 Answers
ServiceNow Global Partner Marketing Director • 3y
I've worked in enterprise tech for most of my career (SAP, Oracle, ServiceNow). To be honest, I think the biggest competitor that I've always come across is the status qu...
2806 Views
Demandbase Director of Product Marketing • 3y
For competitive intelligence, I use several sources: Competitor's website YouTube Past customers Review sites Analyst reports I look at how they position their products...
497 Views
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Workyard Director of Product Marketing • 3y
If you don't have access to a tool like Klue and need to gather competitive intelligence manually, here's what I'd do: Set up a Feedly feed to monitor your competitors'...
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Related Questions
What advice would you give young career professionals interested in being in your position one day?how do you determine the right messaging in a highly competitive market where everyone has feature parity?Do you have a favorite "stack" or go to tools for staying ahead of competitors?Who should a product marketer work with to QA and approve product messaging?What third-party services do you use for panel testing?
what are the pros and cons of each?
How you used these insights to impact the product roadmap with PMs?