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How are you adapting your product release and collateral strategy as products evolve more rapidly with AI?

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3 Answers
AI and Product Marketing Stakeholder Management
  1. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 2mo

    Honestly, I've leaned all the way in. I've built about 15 agents now that handle everything from spinning up new messaging to drafting positioning for new features as they drop. What used to take days can happen in hours. But I want to be clear — it's not a shortcut. I still do a lot of revisions to make sure it actually sounds right and lands the way it should. The agents give me speed, but the judgment still has to be mine.

    2,126 Views
  2. Jeremy Hemsworth
    Jeremy Hemsworth

    Atlassian Sr. Director of Product Marketing • Jun 4

    This is a hard one. AI-forward companies are shipping faster than anyone can keep up with. Elena Verna at Lovable has talked on a few podcasts about how fast they ship — to the point that people can't absorb all the new capabilities. I feel it weekly: I open Claude or Codex and there's a new feature, or the old one's been renamed. The balance I've landed on: stop treating collateral as one-off assets and start treating it as a system. That starts with a clean source of truth. The launch brief, p ...Read More

    1,030 Views
  3. Susan Chaika
    Susan Chaika

    Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 2mo

    Yes, product releases are happening more quickly because of AI, and that’s essentially pushed customer-facing teams into an always-on launch motion. But let’s not forget that we’re marketing to other people, and no matter how fast the product is changing, there's a limit to how much change and information our customers can absorb. So while I do find myself making adjustments to accommodate more always-on GTM, I am also balancing that with tried-and-true fundamentals.  Not every release is a laun ...Read More

    768 Views

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