Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 2mo
Difficult stakeholders are usually a symptom of misaligned goals or missing context, not personality issues*. I focus on trying to understand their motivations and identifying shared goals. Understand motivations: What does success look like for their team? What constraints are they working under? How do they like to work? PMMs are trained to ask these questions to build out customer personas - apply this thinking to internal stakeholders as well. The more you understand their context, the easi ...Read More
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