How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?

Sales is sitting on a goldmine of customer insight: the actual pains, the real objections, the words customers use, what's clicking and what's not. Your job is to uncover...

My approach to Sales partnership is that it has to be a two way relationship — you're not just pushing messaging down, you're constantly pulling intel back up. We run Pro...

To partner effectively with sales leadership I use a framework called "co-pilot method." We establish a message council, which is a small group of exceptional sales leade...

Don't live in an ivory tower. Sales leaders care about one thing: are you making their teams more successful? If you show up with that mindset and prove it with real impa...

The most important thing I've learned is that the head of sales needs to be genuinely bought in on new messaging — ideally, it feels like their idea, not marketing pushin...

Sales buy-in is key to landing new messaging, they should be one of the most important stakeholders in developing your core messaging. Identify the right level of sales l...

Just as no plan survives contact with the enemy, no messaging survives contact with Sales - nor should it. Messaging shouldn’t be developed in an ivory tower; if you’re a...