What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.
4 Answers
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 1mo
Aligning cross-functional stakeholders starts with defining shared goals that we can all works towards. Clear roles and responsibilities help reduce confusion and keep ev...
1624 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
There are so many ways to go about this. Here are the principles and strategies that I find myself falling back on time and time again:Identify shared goals: Start off by...
367 Views
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GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 1mo
Adopt a 'no surprises' North Star for your PMM team, and use visual cues to make updates easy to skim and act on.A strong PMM team charter should aim for no surprises — n...
260 Views
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
Managing expectations through consistent over-communication, a tiering framework, and regular cross-functional check-ins is the foundation of keeping stakeholders aligned...
238 Views
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