What’s your approach to stakeholder change management during pricing or packaging updates to minimize churn or confusion?
2 Answers
Okta Director, Product Marketing • Apr 15
In my career, I've been on a Deal Desk team dealing with the front lines of discounting and deal structuring, I've been on the pricing team, actually setting the price, a...
564 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
I’m assuming this question is focused on what happens AFTER the new pricing or packaging is already decided on, and now you need to roll it out to customers. P&P chan...
353 Views
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