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What’s your approach to stakeholder change management during pricing or packaging updates to minimize churn or confusion?

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2 Answers
  1. Mallory Sword Glenn
    Mallory Sword Glenn

    Okta Director, Product Marketing • 2mo

    In my career, I've been on a Deal Desk team dealing with the front lines of discounting and deal structuring, I've been on the pricing team, actually setting the price, and I've been in PMM, responsible for messaging it correctly to customers and the field. Every perspective is important but I'll focus primarily on internal stakeholders here. Lean on the data, but balance it with qualitative feedback - Pricing is emotional. Everyone has thoughts and opinions on it. Lean on your pricing experts ( ...Read More

    599 Views
  2. Susan Chaika
    Susan Chaika

    Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 2mo

    I’m assuming this question is focused on what happens AFTER the new pricing or packaging is already decided on, and now you need to roll it out to customers. P&P changes are hard - there are so many operational things to juggle that I find having some sort of visualized “map” and timeline useful to keep all the internal stakeholders on the same page as to what is happening, and when it is happening. However, don't let all the operational stuff distract you from the fact that you are working ...Read More

    361 Views

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