Sean Regan

I test candidates on whether they can understand their audience and tailor their message accordingly, starting with the very first interview question.One simple test I us...

Great product marketers focus on "big hits, not big lists," which is an organizational skill rather than a talent skill.We're in the noisiest market the world has probabl...

Recognize that everyone has doubts - even executives - and don't let imposter syndrome erode your confidence.Everybody's fake, and the minute you learn that, the better o...

Communicate in business outcomes, not tactics, to be viewed differently by leadership.One of the biggest small things that can change how you're viewed by leadership is c...

Practice the 10-word rule to develop executive presence - if you can't say it in 10 words, sit back down.I had a professor in college who would stop you mid-sentence and ...

Spending time in sales, even briefly, is a huge advantage for developing product marketing soft skills.I'd encourage everybody to do it for a little while, even if you ju...

Face your fear of AI and embrace these tools, as they won't replace the strategic and customer-facing aspects of product marketing.If you're afraid of AI, you will be rep...

Don't accept excuses - find ways to talk to customers regardless of barriers.I've heard people say "I can't talk to customers because sales won't let me" or "I don't have...