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How should product marketers approach the 'fake it till you make it' mentality?

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2 Answers
Product Marketing Skills
  1. Sean Regan
    Sean Regan

    ServiceNow SVP Product and Solutions Marketing • 11mo

    Recognize that everyone has doubts - even executives - and don't let imposter syndrome erode your confidence. Everybody's fake, and the minute you learn that, the better off you'll be. Steve Jobs said something like "the world around you was created by people no smarter than you - you can literally design and create the future if you will it." I don't know any executive who, below the water, isn't paddling like that duck analogy. If you looked at their inbox and chat messages, it's 10x yours, ye ...Read More

    722 Views
  2. Harish Peri
    Harish Peri

    Okta SVP Product Marketing • 11mo

    It's less about faking it and more about intellectual agility and preparation. In technical industries like cybersecurity, if you're dealing with R&D folks, they will see right through you. During our keynote preparation season, I'm locked in a room with our CEO who will stare into your soul, get to the product truth, and ask the five whys - it's very scary. What I've learned is that instead of being scared, you have to prep a lot and know what you know. It's less about faking it and more ab ...Read More

    689 Views

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