In the age of AI what activities will get automated and skills should we focus on??

I could talk about this all day so I will have to do another AMA to include all the ways but to summarize a few... Please don't use AI to write messaging from scratch. It will be bad. Please DO use AI to write messaging once you give AI the context it needs to write good messaging. Examples: Gong calls, all of your customer stories, messaging research, product specs, etc. and then leverage it to write messaging. I have never once gotten a good first draft from AI without feeding it a lot of cont ...Read More

I decided to ask Claude this one :) Here's the response!Getting automated - Content creation at scale, basic competitive research, lead scoring and segmentation, A/B testing setup, and routine reporting. The tactical, repeatable stuff is going away fast. Double down on these skills - Strategic thinking, cross-functional influence, customer empathy, creative problem-solving, and executive communication. Also, become the AI power user on your team - the person who figures out how to use these tool ...Read More

Face your fear of AI and embrace these tools, as they won't replace the strategic and customer-facing aspects of product marketing. If you're afraid of AI, you will be replaced by it. Go out and wrap yourself in these tools and learn everything you can, because the people using them are 10x more productive than those who aren't. Make it safe in your organization to show that you use AI - I'll share the prompts or how I used AI with my team so they know I'm not hiding it. AI might help you run pr ...Read More

Beyond using AI tools, product marketers should learn the underlying AI technology itself to stay relevant and valuable. While using AI for content generation and speeding up work is important, my push to every product marketer would be to learn the technology itself. Before you know it, every one of your customers will need to front their company with an MCP (Multimodal Conversational Platform), otherwise they'll go out of business. Every customer will look for domain-specific agents to deploy ...Read More

AI will accelerate the pace of work and expand your scope, but won't replace the core product marketing skills of curiosity and point of view. The PMM skill set will change in that your iteration and pace will be faster, and your scope will be wider because core activities like building and testing messaging or synthesizing data from sales calls and emails will be much faster with AI. You'll need to adapt to this rapid pace and broader coverage. However, you can't automate curiosity or delegate ...Read More