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What is executive presence and how can product marketers develop it?

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4 Answers
Product Marketing Skills
  1. Erica Conti
    Erica Conti

    Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 6mo

    To me, executive presence boils down to being a strategic thought partner for your leadership stakeholders. This means viewing yourself as their collaborators and helping them tackle a challenge or make a decision. This can sound daunting for more junior PMMs, but I've found that a few things help you to show up in this way - Have a POV: If you were the executive - and the ultimate decision maker - what would you do? Why? What data are you relying on to support your position? When you show up wi ...Read More

    1,050 Views
  2. Sean Regan
    Sean Regan

    ServiceNow SVP Product and Solutions Marketing • 11mo

    Practice the 10-word rule to develop executive presence - if you can't say it in 10 words, sit back down. I had a professor in college who would stop you mid-sentence and say "10-word rule is in effect - if you can't say that in 10 words, sit back down." It was very aggressive, but if you've ever been with an executive who has the power to use as few words as possible as clearly as possible, it's impressive. It's almost hard to work in a company that doesn't have that clarity - you start to tune ...Read More

    701 Views
  3. Harish Peri
    Harish Peri

    Okta SVP Product Marketing • 11mo

    Command of the message and conviction are key elements of executive presence. Command of the message means that whatever situation you're walking into, even if you're a jovial person who likes to wing it, you know your talking points so well that you don't even need the deck. You're commanding the message and the outcome: "We're here to do this, this is what we know, this is what we don't know, here's what we get to." Everyone displays this in their own authentic way - you don't need to copy som ...Read More

    691 Views
  4. Diana Smith
    Diana Smith

    Anthropic Product Marketing - Research • 11mo

    Executive presence means being clearer and more concise in your communications.

    Leaders don't have a lot of time. Usually product marketers know all the details, but executives don't want to hear everything. The people on my team who I've seen grow the quickest are the ones who put away the details and calmly, clearly state the most important thing. If they're asked more questions, they can back it up with a wealth of information, but they lead with clarity and conciseness.
    698 Views

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