How do you make time for curiosity and customer research in a busy schedule?

Answer

3 Answers

Product Marketing Skills

Sean Regan

ServiceNow SVP Product and Solutions Marketing • 11mo

Don't accept excuses - find ways to talk to customers regardless of barriers.

I've heard people say "I can't talk to customers because sales won't let me" or "I don't have a Salesforce login" - that's not true. You probably have a customer community, Hacker News, or Twitter where you can engage. Occasionally someone will just go and get what others believed wasn't gettable in an hour or two. The curiosity is also a bias toward action - you've got to do it.

674 Views
Diana Smith

Anthropic Product Marketing - Research • 11mo

Build customer research into your day-to-day workflow and specific projects rather than treating it as a separate chore. It's very easy to skip talking to the sales team or not going to customer calls. The most effective approach is integrating research into your regular schedule - have a weekly block dedicated to it or build it into specific projects you're responsible for. If you have a new feature launch or are updating messaging, include customer research components in your project plan. Thi ...Read More

660 Views
Harish Peri

Okta SVP Product Marketing • 11mo

Control your calendar, create learning blocks, and leverage AI to accelerate your learning process. If you're more senior in an organization, you have flexibility to create your own schedule and control your calendar. Get very intentional about that and create dedicated learning blocks. With AI tools, the barrier to learning has gone down significantly because these models have pre-synthesized information for you. There are really no more excuses, even for complex topics. If you're working on so ...Read More

669 Views