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What's the difference between a good PMM vs. a great PMM?

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3 Answers
Product Marketing Skills
  1. Sean Regan
    Sean Regan

    ServiceNow SVP Product and Solutions Marketing • 11mo

    Great product marketers focus on "big hits, not big lists," which is an organizational skill rather than a talent skill. We're in the noisiest market the world has probably ever seen, and product marketers often get trapped doing a bunch of things - a big list. But a Forrester white paper isn't going to change the market. The best product marketers figure out how to both show up (nail the fundamentals) and stand out. They do this by focusing their remaining energy on big hits rather than big lis ...Read More

    721 Views
  2. Harish Peri
    Harish Peri

    Okta SVP Product Marketing • 11mo

    The ability to differentiate is what separates good from great product marketers, especially in today's AI era when everyone is rebooting. Great product marketers can get to the core of why, at this exact moment, their product is fundamentally different and better than anything else. This skill forces you to go back to product truth, think through all the connections between pieces, understand the systems design of how everything works together, and then pull apart the one thing that sets you ap ...Read More

    710 Views
  3. Diana Smith
    Diana Smith

    Anthropic Product Marketing - Research • 11mo

    The key difference between a good and great product marketer is curiosity. Great product marketers are never satisfied with their current knowledge and constantly dig deeper to understand customers, products, and markets. Curiosity is the building block for all product marketing skills like messaging and positioning. The best product marketers apply this curiosity to understanding personas (what problems customers are having and why), product truths (especially for technical products), and marke ...Read More

    683 Views

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