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For PMMs looking to step into leadership, what skills and perspectives are most important?

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3 Answers
Product Marketing Skills
  1. Diana Smith
    Diana Smith

    Anthropic Product Marketing - Research • 11mo

    Being clear and concise in your communications is essential for developing executive presence as a leader. To me, executive presence means being clearer and being more concise. Leaders don't have a lot of time. Usually PMMs know all of the details, but leaders don't want to hear everything. The people on my team who I've seen grow the quickest are the ones who put away the details and say, "This is the most important thing" calmly and clearly. If they're asked more questions, they can back it up ...Read More

    702 Views
  2. Sean Regan
    Sean Regan

    ServiceNow SVP Product and Solutions Marketing • 11mo

    Communicate in business outcomes, not tactics, to be viewed differently by leadership. One of the biggest small things that can change how you're viewed by leadership is communicating in business outcomes rather than tactics. Many product marketers come to me with their tactics - "we did the presentation at the company event" - but leaders want to know the impact: "172 people attended the presentation at the event, and 52 skipped a step in the pipeline within 30 days, which is faster than it wou ...Read More

    708 Views
  3. Harish Peri
    Harish Peri

    Okta SVP Product Marketing • 11mo

    Develop your executive presence and carefully consider whether people management is the right path for you. There are two important considerations for PMMs looking to advance. First, work on your executive presence - whether you're in a startup or large company, can you walk into a meeting with six people, own that space for half an hour, and get the outcome you wanted? When you demonstrate that you're crisp, value time, and have confidence, leaders will trust you with bigger problems. The secon ...Read More

    713 Views

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