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What skills would you prioritize most for the first demand gen. hire at a series B startup?

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2 Answers
Demand Generation Soft and Hard Skills
  1. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

    The answer here is nuanced. I have a background in product marketing, so I am biased, but if this role is the first marketer overall, I would actually prioritize a product marketing hire or skill set and focus on the foundations: Positioning, value props, messaging, personas, pitch decks, roadmap, leave behinds Sales and product feeback loops- customer insights, win loss analysis Customer stories- social proof of product market fit Competitive intelligence If this hire is the first demand gen hi ...Read More

    1,502 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Focusing specifically on demand generation, I would recommend skills that best fit a growth marketer. This is because growth marketers have to think differently from traditional demand gen marketers, which is advantageous in a startup. This type of skill set is focused on activation, engagement, and retention, and includes both hard and soft skills, such as curiosity, performance marketing, SEO, project management, data analysis, and marketing strategy. At a Series B startup, acquisition is typi ...Read More

    240 Views

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