What skills would you prioritize most for the first demand gen. hire at a series B startup?
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
The answer here is nuanced. I have a background in product marketing, so I am biased, but if this role is the first marketer overall, I would actually prioritize a produ...
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Focusing specifically on demand generation, I would recommend skills that best fit a growth marketer. This is because growth marketers have to think differently from trad...
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Related Questions
What skill(s) do you look for when hiring Demand Generation roles on your team? How do you build a high-performing demand gen team. Roles, org design, and hiring priorities?What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?What are the most important Demand Generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?