What customer feedback loops and channels have you found to be the most impactful in your efforts to influence the roadmap?
5 Answers
Adobe Director of Product Marketing • 6mo
As we all recognize, the voice of the customer is one of the most powerful influences on shaping strategy and, ultimately, the product roadmap. Over time, methods for gat...
2596 Views
Clay Head of Product Marketing • 6mo
The great thing about the PMM role is that it's exposed to both the product, the commercial teams, and the customers. I find that powerful synthesis of what you're hearin...
8481 Views
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Okta Director, Product Marketing • 6mo
Nothing beats actually talking to customers.You can have all the dashboards and surveys in the world, but there’s no substitute for getting out in the field and hearing f...
1323 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 6mo
There are a lot of ways to gather customer feedback and a lot of types of customer feedback you should gather! Feedback can take the form of enhancement requests, product...
1065 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo
What I've found is that the most impactful feedback loops aren’t defined by the channel, but by how clearly they connect customer pain to product decisions.Direct custome...
200 Views
Related Questions
What are the main channels product marketing can use to influence roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?How can you influence the roadmap when product managers have to plan so far in advance?