How often would you recommend product marketing to share insights to influence product roadmap?
6 Answers
Clay Head of Product Marketing • 5mo
I want to start with this question because I think it will be the most comprehensive in answering how I think about this area of PMM work. To me, there are two different ...
13671 Views
The short answer: constantly, with formal check-ins quarterly or semi-quarterly.Product marketing's job is to be a continuous feedback loop between the market and product...
12588 Views
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Etsy Director of Seller Product Marketing • 3mo
Great question! I try to approach it as being continuous, but thoughtful. Product Marketing shouldn’t only wait for big planning moments to share insights, but we also sh...
1346 Views
Confluent Vice President, Product Marketing • 5mo
There is no universally prescribed cadence for this. Ideally this should be continuous but I think sharing (or resharing) customer feedback when Product/engineering teams...
883 Views
Okta Director, Product Marketing • 5mo
It depends on how your company operates and how each product team likes to work. But as a rule of thumb, you should have recurring, structured touchpoints and be ready to...
2106 Views
Jellyfish VP of Product Marketing • 5mo
Establish a cadence of meetings with the product team so that you can be on top of what's going on with the product roadmap and also share insights about customers, compe...
1773 Views
Related Questions
How do you influence the product roadmap if the roadmap has already been laid out by product? Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? Have you found a good framework to communicate your product roadmap to customers?As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?Best tips for earning roadmap influence when a product marketer is new to a company or industry?What is typically the timeline that you’re committing to for influencing the product roadmap for launches versus exploration?