How often would you recommend product marketing to share insights to influence product roadmap?
6 Answers
Clay Head of Product Marketing • 6mo
I want to start with this question because I think it will be the most comprehensive in answering how I think about this area of PMM work. To me, there are two different ...
14158 Views
The short answer: constantly, with formal check-ins quarterly or semi-quarterly.Product marketing's job is to be a continuous feedback loop between the market and product...
13058 Views
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Etsy Director of Seller Product Marketing • 4mo
Great question! I try to approach it as being continuous, but thoughtful. Product Marketing shouldn’t only wait for big planning moments to share insights, but we also sh...
1401 Views
Confluent Vice President, Product Marketing • 6mo
There is no universally prescribed cadence for this. Ideally this should be continuous but I think sharing (or resharing) customer feedback when Product/engineering teams...
892 Views
Jellyfish VP of Product Marketing • 6mo
Establish a cadence of meetings with the product team so that you can be on top of what's going on with the product roadmap and also share insights about customers, compe...
1774 Views
Okta Director, Product Marketing • 6mo
It depends on how your company operates and how each product team likes to work. But as a rule of thumb, you should have recurring, structured touchpoints and be ready to...
2155 Views
Related Questions
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