Question Page

What insights/ data should I gather to share with the Product team when we meet to do quarterly roadmap planning?

Ting Ting Luo
Clay Head of Product Marketing5mo
It's hard to give a very specific answer without more context on the company. I’d first observe the types of perspectives are often represented in roadmap mapping convers...
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2343 Views
Daniel Kuperman
Jellyfish VP of Product Marketing5mo
The best information to be shared with the product team is a combination of customer feedback, win/loss analysis, competitive information, and market dynamics.By sharing ...
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1587 Views
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Jackie Palmer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP5mo
When meeting with the product team to plan out the roadmap, it's important to come prepared with data to back up your requests. Often times, customer feedback data is wel...
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621 Views
Marina Ben-Zvi
Atlassian Product Marketing Leader5mo
First, don’t just come with data — come with a point of view built on that data. Product teams don’t need a report; they need perspective. Show up ready to answer “What’s...
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1599 Views
Ani Sapru
Rippling Product and Content Marketing5mo
I pull from all your usual sources—sales calls, customer feedback, competitive intel, market research—but the key is synthesizing it into a clear story, not just dumping ...
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1439 Views
Stephen Baloglu
Adobe Director of Product Marketing5mo
Never go into roadmap planning empty handed! Great product development takes time and these planning cycles set teams off to work. Whether it’s a 2-week sprint or a 2 qua...
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1587 Views