What insights/ data should I gather to share with the Product team when we meet to do quarterly roadmap planning?
6 Answers
Clay Head of Product Marketing • 6mo
It's hard to give a very specific answer without more context on the company. I’d first observe the types of perspectives are often represented in roadmap mapping convers...
2352 Views
Jellyfish VP of Product Marketing • 6mo
The best information to be shared with the product team is a combination of customer feedback, win/loss analysis, competitive information, and market dynamics.By sharing ...
1588 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 6mo
When meeting with the product team to plan out the roadmap, it's important to come prepared with data to back up your requests. Often times, customer feedback data is wel...
623 Views
Atlassian Product Marketing Leader • 6mo
First, don’t just come with data — come with a point of view built on that data. Product teams don’t need a report; they need perspective. Show up ready to answer “What’s...
1600 Views
I pull from all your usual sources—sales calls, customer feedback, competitive intel, market research—but the key is synthesizing it into a clear story, not just dumping ...
1439 Views
Adobe Director of Product Marketing • 6mo
Never go into roadmap planning empty handed! Great product development takes time and these planning cycles set teams off to work. Whether it’s a 2-week sprint or a 2 qua...
1587 Views
Related Questions
How often would you recommend product marketing to share insights to influence product roadmap?Have you found a good framework to communicate your product roadmap to customers?What are some effective methods for a PMM to have their research influence the product roadmap? What are two examples that you would share of how you influence the product roadmap to a Product Manager?What cadence would you suggest speaking with the Product team about roadmap? What's the best way to partner with product on market research to help with gathering insights and buy-in?