Valerie Angelkos

Most of my career has been spent in Marketing and I used my MBA to transition industries (from CPG to Tech) and location (from Latin America/regional teams to the United ...

I personally used my MBA to transition from CPG to Tech. However, I've seen many do so without an MBA and generally speaking, it is possible by focusing on transferable s...

Product Marketers should be user/customer-centric, insights-driven, and data-driven. Understanding what users/customers need with breadth (at scale, representative of you...

I started my career in Marketing (Brand Marketing, CPG) and always loved the intersection of consumer/customers, brand building, and business ownership. I went to busines...

Product Marketing Specialists, Associates or General Marketing Specialist roles are good roles to kick-off your career in Product Marketing. They all will require you to ...

A couple of others that come to mind: 1. Excellent communication skills and the ability to adapt these to the right audience - whether that's for consumers at scale, cus...

Understanding how Brand Marketing works is critical to succeed in Product Marketing as these two teams work closely together to bring any Marketing and Product work to li...

Messaging for me is both an art and a science. I've seen very good narrative building frameworks and courses around that can you help you nail basic concepts (e.g how to ...

I'd weave these topics in as you answer the hard skill questions. Depending on your examples, theu could be easier to be included. Things to touch upon: 1. Leadership + ...

I think it depends ultimately on what the team needs. In a highly technical area, I'd value industry and product knowledge highly, as long as the person is then coachable...