Most of my career has been spent in Marketing and I used my MBA to transition
industries (from CPG to Tech) and location (from Latin America/regional teams to
the Unit...Read More
About
Experienced B2C and B2B Product Marketer & Strategist with 10+ years of experience across Consumer Apps (e.g. Google Ads, Google Meet, YouTube Shorts) who recently switched to Fintech.
Content
Most Relevant
VP of Product Marketing at Howl | Formerly Google • May 25
Most Relevant
VP of Product Marketing at Howl | Formerly Google • May 25
I started my career in Marketing (Brand Marketing, CPG) and always loved the
intersection of consumer/customers, brand building, and business ownership. I
went to busi...Read More
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VP of Product Marketing at Howl | Formerly Google • May 25
Product Marketers should be user/customer-centric, insights-driven, and
data-driven. Understanding what users/customers need with breadth (at scale,
representative of ...Read More
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VP of Product Marketing at Howl | Formerly Google • May 24
I'd weave these topics in as you answer the hard skill questions. Depending on
your examples, theu could be easier to be included. Things to touch upon: 1.
Leadership ...Read More
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VP of Product Marketing at Howl | Formerly Google • May 24
A couple of others that come to mind: 1. Excellent communication skills and the
ability to adapt these to the right audience - whether that's for consumers at
scale, c...Read More
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VP of Product Marketing at Howl | Formerly Google • May 24
I personally used my MBA to transition from CPG to Tech. However, I've seen many
do so without an MBA and generally speaking, it is possible by focusing on
transferabl...Read More
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VP of Product Marketing at Howl | Formerly Google • May 25
Product Marketing Specialists, Associates or General Marketing Specialist roles
are good roles to kick-off your career in Product Marketing. They all will
require you ...Read More
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VP of Product Marketing at Howl | Formerly Google • May 25
Understanding how Brand Marketing works is critical to succeed in Product
Marketing as these two teams work closely together to bring any Marketing and
Product work to...Read More
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VP of Product Marketing at Howl | Formerly Google • May 24
Messaging for me is both an art and a science. I've seen very good narrative
building frameworks and courses around that can you help you nail basic concepts
(e.g how ...Read More
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VP of Product Marketing at Howl | Formerly Google • May 25
Retention is a hard topic and I personally think a healthy amount of rotation
across different companies and roles is critical to develop a robust PMM
skillset, so I h...Read More
Credentials & Highlights
VP of Product Marketing at Howl
Formerly Google
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Sunnyvale, CA
Knows About Product Launches, Pricing and Packaging, Messaging, Brand Strategy,
Product Marketing...more