How to make sure KPIs are not 'proxies' to what we want to achieve but directly measure it?
7 Answers
Cisco VP Product Management, Cisco Wireless • 6mo
Many useful KPIs are proxies because the ultimate KPIs (like revenue) are often lagging indicators. The key is to clarify the link between a metric and the outcome. Pick ...
802 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 4mo
When I want to avoid proxy KPIs and measure the real thing, I do three simple things:1. Start with a plain-language outcomeBefore thinking about numbers, I write one clea...
456 Views
TikTok Head of Product, AI-powered Automated Services | Formerly Airbnb, Microsoft, Salesforce, Box • 6mo
The key is alignment: every KPI must directly map to the desired outcome. Proxy metrics can be convenient but misleading. For example, tracking only chatbot resolution ti...
600 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 6mo
To avoid proxy KPIs, start by clarifying the real outcome you want — the change in user or business behavior that defines success. Then ask: “If this KPI moves, does it p...
534 Views
Gainsight Director, Product Management • 2y
KPI’s are measured and recorded to track performance and business decisions are rendered with the use of this supporting data. The intent behind this movement is to provi...
1107 Views
ActiveCampaign Senior Director of Product Management • 2y
Every KPI exercise should start by asking, "What are the direct business outcomes we hope to move the needle on with this intiative?"So often I see KPIs focused on someth...
540 Views
Triple Whale 🐳 Director of Product Management • 1y
When thinking about KPIs, it starts with understanding your customers and the value you expect to create with your product:Think, first, in terms of outcomesOutcomes = Wh...
1249 Views
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