How to make sure KPIs are not 'proxies' to what we want to achieve but directly measure it?

Many useful KPIs are proxies because the ultimate KPIs (like revenue) are often lagging indicators. The key is to clarify the link between a metric and the outcome. Pick ...

When I want to avoid proxy KPIs and measure the real thing, I do three simple things:1. Start with a plain-language outcomeBefore thinking about numbers, I write one clea...

The key is alignment: every KPI must directly map to the desired outcome. Proxy metrics can be convenient but misleading. For example, tracking only chatbot resolution ti...

To avoid proxy KPIs, start by clarifying the real outcome you want — the change in user or business behavior that defines success. Then ask: “If this KPI moves, does it p...

KPI’s are measured and recorded to track performance and business decisions are rendered with the use of this supporting data. The intent behind this movement is to provi...

Every KPI exercise should start by asking, "What are the direct business outcomes we hope to move the needle on with this intiative?"So often I see KPIs focused on someth...

When thinking about KPIs, it starts with understanding your customers and the value you expect to create with your product:Think, first, in terms of outcomesOutcomes = Wh...