Profile
Zeeshan Qamruddin

Zeeshan Qamruddin

Senior Director of Product Management, Flywheel, HubSpot

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Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelApril 11
The great thing about being the first hire is something that is also great about Product Management: there is room for interpretation. My philosophy has always been more heavily focused on understanding how things operate current state, finding out pain points as well as the more successful parts......Read More
4060 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelOctober 26
Roadmap communication is often just as critical as developing it in the first place. Our team has a number of internal stakeholders that are directly impacted by the decisions we make. When we consider the level of detail, we try to anchor Goals and Plays. Goals ensure that we are focused on t......Read More
2820 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelOctober 26
These are prime scenarios for a Product Leader, as they can use their own research and perspectives to help C-Suite understand the most beneficial bets to place. With a new leadership group, teams have the opportunity to reset on the legacy items that plagued them in the past. For example, upo......Read More
2744 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelOctober 26
This is often the case for companies in a hyper-growth state, especially as they look to find a clear fit in the market. Where I've found success with leadership is by helping them understand the trade-offs in our teams focus. For example, when planning out our team's work, we lean heavily on ......Read More
2731 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelOctober 26
Finding the right balance of leadership input to infuse in roadmap planning is always a challenging endeavor. What has been most effective in my career is coming to the table with a clear perspective and reasoning for prioritization. As a leader, staying in tune with the business should allow yo......Read More
2718 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelOctober 26
Ultimately, communicating about your product should tie to the outcome that you hope to drive. When pivoting a product, I've found it's most helpful to be honest about the process the team is going through. Sharing less information with higher quality is far more valuable than any other course of......Read More
2685 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelApril 12
At the company level, there are a few different methods of communications to keep everyone abreast of updates: 1. Product Notification emails (Ad Hoc) - These emails have a set template and allow product teams from around the company to share updates to their areas in a digestable forma......Read More
1751 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelApril 12
Today, our org structure follows the ethos of "Small, autonomous teams". In this structure, we generally have a PM paired with a Technical Lead (Eng), somewhere between 3 - 5 Engineers, and a Business Systems Analyst to focus on operational and analytical tasks. Some teams have a Design/UX repres......Read More
1591 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelApril 11
This is a scenario that teams often find themselves in, especially in fast moving parts of a business. The question I would ask when looking across the existing products is "Where do I gain the most leverage from innovation?" There are certain products that simply need to work, and that have a......Read More
1313 Views
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelApril 11
This is a situation that our team went through last year, scaling from 2 PMs to 10 over 12 months. Before hiring any additional PMs, we first took the time to survey the teams that existed in our current state. We reviewed the tools they owned, their missions, their place in the lifecyle of the m......Read More
1015 Views
Credentials & Highlights
Senior Director of Product Management, Flywheel at HubSpot
Formerly Segment, WeWork, Airbnb
Top Product Management Mentor List
Top 10 Product Management Contributor