We’re pivoting our product, and it’s difficult to plan the roadmap too far out. How do we reset expectations on what product communicates?
16 Answers
Cortex VP of Product | Formerly Splunk, Deloitte • 3y
I think you say exactly that! "We're pivoting our product. There are a lot of unknowns. It's hard to plan our roadmap too far out. We're resetting expectations on how mu...
805 Views
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, Airbnb • 2y
Ultimately, communicating about your product should tie to the outcome that you hope to drive. When pivoting a product, I've found it's most helpful to be honest about th...
3073 Views
BILL Director, Product Management (Data, AI, DevEx, Identity) | Formerly Twitter/X • 1y
This is a common case scenario. Here are the few things I would take into account when providing a reset of expectations: For the items too far out in the roadmap should ...
1237 Views
BILL VP of Product, Product Platform • 10mo
When you are in a situation where the team needs time to build a point of view on the roadmap, there are a few tactics you can use to help build trust within the organiza...
534 Views
Splunk Director, Product Management • 3y
I’m wishing you a successful product pivot! You got this! In this situation, you have your internal stakeholders (sales, marketing, GTM, etc) and you have your customers...
1130 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: Making clear the "why" behind the ...
1176 Views
Splunk Director of Product Management • 3y
Say exactly that "We're pivoting our product. There are a lot of unknowns and it's difficult to plan too far out." It's perfectly fine to communicate honestly. If there's...
572 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
In terms of how to communicate with your internal organization, partner teams, and stakeholders during a pivot, I'd make these internal partners and stakeholders a partic...
713 Views
Matterport VP of Product • 2y
If you are unable to have a longer term roadmap view: then proactively reset expectations while increasing the cadence of communication. There may be a number of reasons ...
2451 Views
Notable Head of Product • 2y
A roadmap is a conclusion to a story that starts with a mission and then continues with a vision, strategy and goals. If you're pivoting, I presume you've already shared...
2202 Views
GitLab Group Product Manager • 2y
Pivoting a product is typically a very difficult time for everyone involved. I feel for you! Depending on who has these expectations and the reasons why it is difficult t...
472 Views
Level AI VP of Product • 1y
Is your leadership aware of this pivot? If not, I would recommend starting there. Are there internal stakeholders who need to be educated about this pivot as well. If so,...
599 Views
Figma Product, AI • 2y
It sounds like you're probably concerned about pushback from stakeholders for whom longer-term planning is highly beneficial, e.g. sales and marketing. Having a "plan for...
277 Views
Gainsight Director, Product Management | Formerly Cisco • 1y
For a product pivot with unpredictable directions, aligning stakeholders' expectations around flexibility and frequent updates is key. Here’s how to approach this: Ad...
401 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y
Navigating a product pivot involves recalibrating communication with stakeholders, including customers, investors, and internal teams. The primary goal is to build trust....
409 Views
Microsoft Program Delivery Manager • 1y
The question underscores the challenges which POs experience while attempting to clarify reasons behind product pivot. However, the reason to pivot the product must be fi...
203 Views