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We’re pivoting our product, and it’s difficult to plan the roadmap too far out. How do we reset expectations on what product communicates?

Kara Gillis
Cortex VP of Product | Formerly Splunk, Deloitte3y
I think you say exactly that! "We're pivoting our product. There are a lot of unknowns. It's hard to plan our roadmap too far out. We're resetting expectations on how mu...
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805 Views
Zeeshan Qamruddin
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, Airbnb2y
Ultimately, communicating about your product should tie to the outcome that you hope to drive. When pivoting a product, I've found it's most helpful to be honest about th...
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3073 Views
Aindra Misra
BILL Director, Product Management (Data, AI, DevEx, Identity) | Formerly Twitter/X1y
This is a common case scenario. Here are the few things I would take into account when providing a reset of expectations: For the items too far out in the roadmap should ...
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1237 Views
Tara Wellington
BILL VP of Product, Product Platform10mo
When you are in a situation where the team needs time to build a point of view on the roadmap, there are a few tactics you can use to help build trust within the organiza...
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534 Views
Marvin Green
Splunk Director, Product Management3y
I’m wishing you a successful product pivot! You got this! In this situation, you have your internal stakeholders (sales, marketing, GTM, etc) and you have your customers...
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1130 Views
Brandon Green
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids3y
I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: Making clear the "why" behind the ...
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1176 Views
Richard Shum
Splunk Director of Product Management3y
Say exactly that "We're pivoting our product. There are a lot of unknowns and it's difficult to plan too far out." It's perfectly fine to communicate honestly. If there's...
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572 Views
Mike Arcuri
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups2y
In terms of how to communicate with your internal organization, partner teams, and stakeholders during a pivot, I'd make these internal partners and stakeholders a partic...
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713 Views
Preethy Vaidyanathan
Matterport VP of Product2y
If you are unable to have a longer term roadmap view: then proactively reset expectations while increasing the cadence of communication. There may be a number of reasons ...
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2451 Views
Tom Alterman
Notable Head of Product2y
A roadmap is a conclusion to a story that starts with a mission and then continues with a vision, strategy and goals. If you're pivoting, I presume you've already shared...
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2202 Views
Derek Ferguson
GitLab Group Product Manager2y
Pivoting a product is typically a very difficult time for everyone involved. I feel for you! Depending on who has these expectations and the reasons why it is difficult t...
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472 Views
Sirisha Machiraju
Level AI VP of Product1y
Is your leadership aware of this pivot? If not, I would recommend starting there. Are there internal stakeholders who need to be educated about this pivot as well. If so,...
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599 Views
Rodrigo Davies
Figma Product, AI2y
It sounds like you're probably concerned about pushback from stakeholders for whom longer-term planning is highly beneficial, e.g. sales and marketing. Having a "plan for...
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277 Views
Pavan Kumar
Gainsight Director, Product Management | Formerly Cisco1y
For a product pivot with unpredictable directions, aligning stakeholders' expectations around flexibility and frequent updates is key. Here’s how to approach this: Ad...
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401 Views
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Navigating a product pivot involves recalibrating communication with stakeholders, including customers, investors, and internal teams. The primary goal is to build trust....
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409 Views
Karabi Bharadwaj
Microsoft Program Delivery Manager1y
The question underscores the challenges which POs experience while attempting to clarify reasons behind product pivot. However, the reason to pivot the product must be fi...
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203 Views