Guy Levit
Meta Sr. Director of Product ManagementApril 26
My current product team has about 40 PMs (And we are hiring!). I would not dive into what each of the team does, but maybe talk about how we went about structuring it, which may be a more transferable skill. When I first joined Meta my VP asked me if the current team structure is the right one. Naturally, I did not know the answer. Frankly, I don’t think it was the right question for me to answer at the time. Instead, I engaged with the team on setting a 3 year plan - Write down what our strategy is, at a high level, and what are the key milestones that such a strategy would hit, if successful. This happened both at the org level and for the individual teams in the org. As the team presented the strategy to the stakeholders we started seeing some gaps in our org structure and the team leads started to raise a desire to organize differently. We recently re-organized the team accordingly. Setting a direction was a critical prerequisite before talking about team alignment. As for measuring success, it goes a bit to the first question I answered - I expect each team to define their own strategy, then set the milestones of that strategy. Our discussion can then be focused on the three elements I highlighted: * Strategy: Was the team able to set a good strategy? * Execution: Is the team hitting the milestone? If not, is it because the execution is not tight, or because the milestones are not achievable and we should pivot? This is a very important distinctions that some people are missing - A team can be executing really well and proving that the strategy is the wrong strategy. Being able to prove that point and move on without wasting years of struggles is a big win! * Org health: Are we hiring well? Growing talent? Retaining talent? How is the cross functional relationships going?
...Read More
16382 Views
Upcoming AMAs
Era Johal
TikTok Product Leader, Search @TikTokAugust 25
As you progress from PM to senior PM, competencies in these 3 areas should grow: Autonomy💪🏽, Scope 🌫️ and Leadership 🙋 . There are a few clear indications that someone is ready for the senior level, like increased scope, being a reliable partner and being results driven. Here are some less obvious ones: #1 You recommend initiatives based on your strategic evaluation, instead of waiting for them to be handed to you. You are influential in your field and feel confident putting forward these initiatives. #2 You leverage relationships across the org. You can drive results from partners outside of your immediate team. You are fully entrusted to tackle complex, multi-team problems with little necessary supervision. #3 You are seen as an available and trustworthy mentor and actively seek out opportunities to help others be their best. This is my favorite by far. What are the key stages that distinguish the different levels of PMs? I think a little bit of this depends on the problem space and company. In my mind, PMs are professional collaborators, strategic assassins and bring out the best in their peers. If you can look yourself in the mirror and say you’re doing these things at scale, well, I’d say you're on the right track.
...Read More
17577 Views
Ravneet Uberoi
Uber B2B Products | Formerly Matterport, Box, McKinseyAugust 31
Before investing in engineering resources you want to build conviction around the following: 1. Is there a market need? Are you fulfilling a true gap in the market? 2. Do you have a differentiated vision to deliver on this need? 3. Is there willingness to pay? 4. Does the business model make sense such that you see a path to ROI for the business? 5. Is there a clear route to market (you know how to sell / acquire customers)? 6. Does your business have (or plan to have) the capabilities to deliver on this product (ex operational, technical or other expertise) such that it is strategic to expand in this direction? Overall you want to be able to articulate what the investment unlocks for the company and how.
...Read More
13794 Views
Avantika Gomes
Figma Group Product Manager, Production ExperienceDecember 21
There's a lot written about basic PM competencies (https://a16z.com/2012/06/15/good-product-managerbad-product-manager/), and for any PM on my team, they should be able to do all these things you'd expect from a PM (write specs, understand the customer, communicate upwards and outwards, GSD). I'll focus my answer on a few attributes that I think are really "make-or-break" for me: * Good communication skills, both written and verbal, are an absolute must-have for any PM on my team. Whether it's through writing specs, influencing stakeholders, or pitching product ideas, PMs have to be able to communicate effectively across mediums (written, verbal), forums (large groups vs. small groups vs 1:1) and audiences (to developers, marketers, sales, executives). In particular, they need to be able to tell good stories (e.g.,, can they get their team inspired about an idea?), structure their communication effectively (e.g., can break down ambiguous problems using a framework?) and make technical concepts easy to understand for non-technical folks (e.g., can they explain how routers work to someone without a CS background?) * Great PMs "own" the problem. They're not afraid the step outside the boundaries of their function to do what it takes to get the product out the door. They rarely ever use phrases like "that's not my job" or "this was the designer/developers responsibility". Their strong sense of ownership of the problem leads them to passionately debate about the right solution, speak truth to power when necessary, but also be open to other points of view (because it's not about "them", it's about solving the problem).
...Read More
13606 Views
Marion Nammack
Braze Director of Product ManagementFebruary 8
The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the roadmap - we tailor each view to the use cases of the consumers. For example, we have the following views: * A view for our quarterly planning process - this view is primarily used to communicate to execs so it focuses on the high level business goals that each roadmap item supports and doesn’t contain many implementation details. * An internal view that go-to-market team members can use to understand estimated delivery dates for items in active development or beta - this view contains much more detail - for example the user needs that the release addresses and how to sign up for betas. * A public view that is available to our customers - this view contains customer facing explanations of each project and information on how our customers can help us develop it. For example, an item might have a few questions about the customer’s use case and interested customers can send us answers to those questions.
...Read More
15227 Views
Boris Logvinsky
Vanta VP ProductDecember 12
Perhaps a contrarian take, but technical skills aren't the most critical for the majority of PM roles out there, except for deeply technical products or platform positions. For the general PM role, it's much more important to demonstrate your ability to delve into customer problems, set strategy, execute, and drive impact that aligns with your organization's mission and vision. Technical skills matter, but they are secondary. They usually revolve around your ability to work with engineering counterparts and understand enough technical concepts to make trade-offs, and to work with data and perform analysis for decision-making. In my experience, both of these skills are often inquired about directly.
...Read More
6414 Views
Victor Dronov
Atlassian Group Product Manager, Trello EnterpriseDecember 19
PM work life is a firehose of Slack/Teams message, customer emails, meeting requests and deadlines. Here is what I find helpful to make sense of the chaos and stay on top of the key things. * Capture, Organize, Get Shit Done. Resist the urge to jump on every message or email the same moment - you may find yourself exhausted while still behind on your goals. Instead, find a tool which lets you to quickly “capture” a thing which require your attention - and move on. Organize these to-dos thoughtfully - later, when you have time: what need to be done now, today, later this week? Some people find Eisenhower matrix framework helpful, though it may require much discipline and self-training to apply it to every day situations. My personal go-to solution for capturing and organizing PM to-dos is Trello. * Meetings. Look at your calendar and brutally question it. Which meetings you don’t have to be in? Which ones you’d be fine just reading a summary after? Sometimes you’ll have to say “no” to get your work done, even if it slightly annoys someone. * Async collaboration. A great way to reduce meetings load for me is Atlassian Loom: record a short video clip and share with your collaborators, let them responds or even with another video clip, async, at the time which works best for everyone! * Focus time. Every week you likely have a Big Rock - a bit of work which isn’t immediately urgent, yet have an outsize importance and require significant focus time to accomplish. * Plan your week. Apply everything above to your Friday routine - plan your next week ahead. Meetings you’ll decline? Focus time you’ll block on your calendar - to accomplish most important tasks? 3 things (maximum) you are looking to accomplish next week? * Plan your energy, not time. Lastly, recognize when you are at the peak of your productivity - late afternoon? mid-day? morning? Do your best to allocate this time to the most important things you are looking to accomplish. You are most productive on Fridays? Make it a no-meeting day to finish up that blog or product spec!
...Read More
688 Views
Clare Hawthorne
Oscar Health Senior Director, Product OperationsMarch 22
My “north star” vision for the Product Operations team is to “unlock Oscar’s ability to ship more product, better and faster.” While this is a pretty broad statement, I want to highlight a few elements. 1. Product Operations is not a function to make the life of a Product Manager better or easier. We do not “support” Product Managers. Our focus is unlocking Oscar’s capacity to ship software. In our context, this means that Product Ops focuses on the goals and delivery of our engineering pods. If there are opportunities to increase efficiency of engineering or design, those are on the table. 2. Product Operations adds value in a few different ways. Here are a few examples: * Ship more product - We can maximize the time each member of the pod is spending at their “highest and best use.” This may mean that Product Ops takes on execution oriented work while we advocate for automation or create an operational process. * Ship product better - We can improve product quality by ensuring that we follow necessary testing protocols, or ensure downstream teams are fully enabled before product releases. * Ship product faster - We can create efficiencies by building repeatable processes and playbooks, both for ourselves and for other stakeholders. In real life, this might manifest as a Product Ops Manager taking on the product launch process for a particular pod, which frees up capacity from the Product Manager and the Tech Lead (ship more product). Product Ops can ensure that their operational counterparts have visibility into the feature work and are communicated about launches in a timely manner (ship products better). Product Ops then codifies this improvement by creating a product launch checklist for themselves and other feature teams, thus avoiding “recreating the wheel” for each team (ship products faster).
...Read More
2792 Views
Zeeshan Qamruddin
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, AirbnbApril 12
At the company level, there are a few different methods of communications to keep everyone abreast of updates: 1. Product Notification emails (Ad Hoc) - These emails have a set template and allow product teams from around the company to share updates to their areas in a digestable format as major features go out of the door. 2. Product Newsletter emails (Weekly) - The weekly newsletter summarized major product updates and initiatives to all product team members. 3. Quartery Business Review meetings (Quarterly) - These larger meetings gather key parts of the business to talk through major updates each quarter, including an opportunity for the C-Suite to interact with and pose questions to respective teams. 4. Quarterly Kick-off meetings (Quarterly) - These meetings are specific to our Product Area and include our stakeholders; each team in Fintech is able to share wins from the prior quarter and plans for the coming quarter. 5. Slack Updates (Ad Hoc) - For major releases, the PM will often post a message in our global product channels to notify the broader group of the change. This allows an opportunity for the team to be recognized, as well as others to be informed about the update. 
...Read More
2648 Views
Kie Watanabe
HubSpot Group Product ManagerOctober 13
In my previous answer, re: finding the right opportunities + making decisions - I mentioned four lenses (Customer, Business, Market, and Technology) as key components of coming up with ideas and making decisions. The best advice I have to offer is to be intentional about spending time developing your muscles in those areas. It can be as simple as picking a product or service in your day-to-day life and thinking through what inputs might have contributed to the experience you’re having as a user. Additionally, a lot of product strategy is about being able to identify the opportunity that will maximize impact. How will you hone in on the right problem and arrive at an excellent solution? I’ve found that strong problem-solving intrinsics and the ability to make effective decisions are very valuable. Here are two frameworks I’ve always found helpful: * McKinsey’s Seven Steps of Problem Solving - Helps abstract underlying problems/issues * Playing to Win - Strategy book by the former Procter & Gamble CEO A.G. Lafley Lastly, communication is essential for being able to get buy-in and execute product strategy. Work on simple, effective communication.
...Read More
8186 Views