HubSpot

Human elements like personality, relationships, and strategic thinking are becoming more important, not less. In the age of AI, your personality and what makes you uniquely you becomes even more important. LLMs are ranking content based on original thought and deep expertise, so there's no better time to be human in a sea of AI-generated content. Relationships are another critical element that AI can't replace - the human-to-human connection remains essential. Strategy is still crucial, as is yo ...Read More

We integrate Gong with AI to analyze customer conversations about competitors during the buying process. Our most effective competitive intelligence approach is using our Gong integration with AI to analyze conversations where prospects discuss us alongside competitors they're evaluating. This provides direct insight into how customers perceive competitive differences during their buying journey. We also feed win-loss data into our AI systems to understand what customers are saying when we win o ...Read More

We use Asana Companion for project management automation and Slack summaries for communication efficiency. Asana Companion helps with go-to-market efficiency by automatically updating monthly notes based on your milestone updates. This eliminates the need to manually track project management updates since AI handles it for you. I also frequently use Slack summaries, which are invaluable when returning from meetings to find numerous conversations in Slack channels. The summary feature quickly bri ...Read More

I look for candidates who have integrated AI tools into their daily workflow and can teach me something new. When hiring for my product marketing team, I want to understand what AI tools candidates are using and how they've integrated them into their daily workflow. Their comfort level becomes apparent when they can fluently discuss different use cases. I also look to learn from candidates - some introduce me to new tools like Levable that I wasn't familiar with. This exchange of knowledge is va ...Read More

Analyze customer conversations about competitors using Gong integration with AI. We leverage our Gong integration with AI to analyze conversations where prospects discuss us alongside competitors they're evaluating. This provides direct insight into the competitive landscape from the customer's perspective. We also feed win-loss data into our AI systems to understand what customers are saying when we win or lose deals against specific competitors. This approach allows us to take hundreds or thou ...Read More

Training AI on your brand voice and using it for content remixing are top use cases for PMMs. We feed our AI systems with our brand voice, keynotes, and style guides so it understands our communication style and the words we use. We've even created a custom GPT 'jargon detector' to identify terms we want to avoid. All our product marketing projects are organized in Claude, providing context on how we describe different product innovations. This human-first input then enables AI to excel at conte ...Read More

Your personality and human connections become more important in the AI age, not less. In the age of AI, your personality and what makes you uniquely you becomes even more important. LLMs are ranking content based on original thought and deep expertise, so there's no better time to be human in a sea of AI-generated content. Relationships are another critical element that AI can't replace - the human-to-human connection remains essential. Strategy is still crucial, as is your ability to build rela ...Read More

Product marketers should upskill through leadership mandates, tool access, training, and regular knowledge sharing. Start with executive leadership establishing a mandate that everyone should be AI-fluent in the organization. Then provide access to the right tools. For training, we conduct 'grow days' where we bring in experts to teach about creating projects and writing effective prompts. We also run monthly hackathons and show-and-tell sessions where team members demonstrate how they're using ...Read More

ChatGPT, Claude, and Gamma are the most impactful AI tools for our product marketing team. We're fortunate to have access to both ChatGPT and Claude. Our marketers particularly love Claude because we organize all our product marketing artifacts into different Claude projects, which helps with the reasoning engine and provides better results based on that reasoning and information. I'm also personally using Gamma for presentation creation. As product marketers spend significant time in presentati ...Read More

AI is most valuable for data context, insights, and narrative design in product marketing. We start by providing AI with our authentic voice and style through existing documents to establish context. Then we use it for insights by connecting it to tools like Gong and Notetaker to identify customer pain points and language patterns. This helps us move directly to narrative design with real customer insights rather than starting from a blank page. Another valuable use case is having AI act as a co ...Read More