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Which product adoption metrics correlate most strongly with retention for your key personas?

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2 Answers
  1. Aishwarya Dwivedi
    Aishwarya Dwivedi

    Adobe Director Customer Strategy & Success • 7mo

    Both adoption and value are critical drivers for customer retention. Smooth Onboarding (Time to Onboard) and implementation (Time to Implement) results in faster time to value , which in turn fuels broader product adoption (Deployment & Use) driven by the Customer Sponsor. When customers can experience tangible outcomes quickly they are more likely to integrate the product deeply into their workflows creating stickiness and driving long term retention.

    807 Views
  2. Conor Holmes
    Conor Holmes

    Confluent Senior Director of CS & Account Management • 7mo

    Specific adoption metrics will depend on the product/s. As a general view we see greater overall platform and key feature adoption — the stronger and more consistent the usage, the higher the retention and NRR across cohorts. Specific feature usage often correlates closely with the value customers derive, which provides another useful view.

    428 Views

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