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Are there any specific tools or features within your marketing automation platform that you find particularly effective for lead generation?

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1 Answers
  1. Mike Braund
    Mike Braund

    Komodo Health VP Revenue Marketing • 7mo

    Iterable (what would be our automation tool in this case) is primarily used for us after lead capture, so extending the answer outside to other areas of our stack. Iterable does offer several cool features though including AI building out journeys/campaigns for you, the segmentation capabilities and experience are very slick and allow for specific targeting that can help your programs be successful. Web chat is an area we've been focused to convert web traffic. Getting partnership from your BDR/ ...Read More

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