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Which marketing automation software do you use, and how does it support your demand generation efforts?

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1 Answers
  1. Mike Braund
    Mike Braund

    Komodo Health VP Revenue Marketing • 7mo

    I work at Iterable, so we use Iterable. We have a range of programs to support the life cycle. Here are a few: prospect nurturing with the goal of moving people in the nurture into a sales conversion active deal support with assets and material to support the conversation the rep is having to impact velocity and win rates event and webinar promotions to drive registrations to support the goals of those programs which range from pipeline influence to thought leadership engagement with our target ...Read More

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